Family-run decorative aggregate business Deco-Pak, led by brothers Craig and David Hall, alongside General Manager, Rod Slater, showcased its now enhanced ‘retail theatre’ merchandising innovations, expertly designed to help consumers ‘get the look’ through informative and aspirational point of sale material.
Talking about the new developed concepts, Marketing Director, Craig Hall said: “We pride ourselves on leading the way when it comes to merchandising and know that when merchandising displays are done right, they can engage with consumers in a unique way and can showcase the product or lifestyle benefits within a matter of seconds. Consumers will not only be able to identify how they can “get the look” but they will also be shown how easily and quickly they can transform and enhance their garden with our product range. It is this that we have worked hard to capture within our new and improved point of sale, and something that we hope demonstrates our commitment to innovation and supporting of our retailer partners.”
Ahead of the 2023 season, Deco-Pak has developed the success of its “Retail Theatre” concept with new and enhanced displays that benefit from more inspiration and new imagery to create specific visual triggers for the ever-changing consumer needs.
Updates to Deco-Pak’s merchandising displays include:
- Robust framework constructed from long-lasting pressure treated timber
- Visible sustainability logo to entice environmentally conscious consumers
- Interchangeable pricing boards, all backed by Deco-Pak’s sustainable logo
- Retro-fit sample trays
- Flexible, customisable module displays
- Inspirational imaginary POS
Product specific updates include Deco-Pak’s Rockery offering which now feature removable collars for easy access, whilst Handy Packs now come as complete palletised pack stands with concealed stock storage for easy replenishments.
In addition to the updated merchandising support, Deco-Pak has added over 25 lines to its water gardening collection and new sustainable products have been introduced across the full Deco-Pak offering.
Find out more
To find out more about Deco-Pak’s leading product portfolio please visit www.deco-pak.co.uk or call 01422 204 394.
