Woodlodge is proud to launch the next phase of its Root Indoor range of pots ahead of the 2022 season as more and more consumers start to value sustainability, closeness to nature and plants’ health benefits.
Root Indoor’s latest lines have their finger on the pulse and are inspired by trend-led influences, allowing for retailers to offer customers the right style to suit their home.
Following on from the popular family of pot covers last year that triumphed in the New Product Award in Glee’s Garden, Home, Giftware and Clothing category, some new relatives are joining the brood. Designed to be key drivers of impulse sales by injecting a sense of fun into plants, the family now includes Grandma, Grandpa, Aunt, Uncle and a new Child sibling to represent gardening across the generations.
Other additions to the Root Indoor portfolio include the latest glazed finishes in the houseplant market. Whether it be the traditional earthy colours of Gaya and Geometric or the postmodernism style of the Bubble, Orion or Pollock, the latest lines will appeal to consumers who are seeking to create a dramatic backdrop to indoor plant displays.
There is also be new lines in the Vintage collection and new wicker planters with stands, for those looking for a rustic, natural charm in store for their interiors.
The extended range will be showcased on Woodlodge’s stand in Hall 6 and buyers will be able to view the full Root Indoor portfolio and pick up the latest catalogue.