Today sees the reveal of the biggest step forward in Wild Bird Care packaging innovation in years. WHM Pet Group, who will be showcasing their Marriage’s and Honeyfield’s Brands alongside their distribution partner RSPB at Glee, are making huge steps towards a sustainable future.

Honeyfield’s have already made a big environmental impact with their partnership with Fair to Nature which means that, where possible, seeds and cereals used in their feeds are sourced from Fair to Nature Farms. Now Honeyfield’s are launching brand new packaging which provides a feed offering which is sustainable from the inside out. 

Plastic packaging, particularly polyolefin is featured in a lot of packaging that is used every day. This packaging has four main end-of-life scenarios of plastic materials: landfill, incineration/waste-to-energy, mechanical recycling and litter/leakage into the natural environment. This information has made the team at WHM Pet Group make a stand against plastic waste. =

The new packaging is made from 100% recycled materials which uses post-industrial recycled polythene, which can be processed as Level 4 plastic. Not only this but the new bags are 100% biodegradable within a year, a bird care industry first. This change of supply of packaging has reduced the delivery distance to within 50 miles of the packaging manufacturing facility.

The packaging has a new look, with a strong eco message alongside clearer messaging on the front of pack with a clear window to show the feed through a cut out of the Honeyfield’s bird shape. Another change is the back of the pack which showcases the Fair to Nature story with simple and clear iconography showing which habitats and animals can be helped by the Fair to Nature Farm dedicating at least 10% of their land to wildlife areas. 

Honeyfield’s are giving 100% for the season ahead with packaging that is 100% Recycled, 100% Recyclable and 100% Biodegradable. Visit stand 7B51 to see the reveal in person!