In This Issue
Glee New Product Awards 2021 – Shortlists for Wednesday
Glee 2021 gets off to an amazing start
Glee New Product Awards shortlist revealed
Glee 2021 Show Guide available online
Day Two opening times
Evergreen to invest £7m in drive towards peat-free future
Don’t miss out – register for Glee now
Pot-mate scoops GIMA Innovators Seed Corn Fund
Evergreen Green Care launches three new product ranges
New ‘Project Bag’ from Altico
New look, new colours, new comfort: new improved Kneelo® from Burgon & Ball
New Horticultural Rainbow Eco Sand – raising money for NHS charities together
Great addition to high-quality Bulldog range
Impactful EASYLINE PoS designed to help retailers
Deco-Pak’s crazy golf at Glee holds important meaning for garden retailers
Striking range of Henry Bell wild bird care accessories
Woodlodge expands indoor offering
Tower debuts new outdoor living ranges at Glee
Leon Boots Co to donate part of Glee sales to Greenfingers
Hozelock launches innovative Easymix 2-in-1 composter
The professional grower’s best-kept secret
Norfolk Leisure turns up the heat
Help eco-savvy consumers refresh their gardens
High-quality range of peat-free, coir-based composts
Simple idea that can drive 10-15% trade up opportunities
Vitax continues to invest in organic for 2022
Town & Country reveal a brand-new kids’ range
Amazing year for Patio Black Spot Remover
Time-tested ranges of landscaping fabrics
Traeger Grills welcomes you to Glee
Quality gloves for the fashion conscious gardener
A quality product from a quality supplier
Nature Safe range extended with seaweed-based pest control range
Natural palm leaves turned into sustainable tableware
Not all topsoils are created equal!
Grow your card sales the easy way…
Westland leads the way in sustainable gardening
Impressive range of water features from Hamac Trading
PLEYDELL SMITHYMAN – It’s all in the Planning!
Zest innovates and strengthens
New products and expansion plans from Garland
Specflue offers something for every garden and budget
Versatile products from the Handy range
Why buyers won’t want to miss The Real Soil Company
Natural Green Clean...safer for the family and kinder to the planet
Honeyfield’s take 'eco' credentials to next level
Bloomin Amazing is a firmly establish bestseller
Kin launches exciting Clever Pots propagation innovation 
Taylors Bulbs Amaryllis and Christmas Gifts
READYBLAZE – A safer firewood brand
Algon: simple to apply and gives great results
EKJU approaching 30 and still growing strong
Mirror, Mirror on the wall…Primus reveals new collection
ARS Pruning reaching new heights
Yorkshire Flowerpots to showcase British made terracotta planters
HJ Hall unveils its first Loungewear range
Gro Expert brings professional strength plant feeds to garden market
Starring TV role for Protek products
Experience counts for EPoS specialists
Glee introduces COVID-19 Status Checks
Glee 2021: COVID-19 measures FAQ
Floral Thursday is back!
New date announced for next year’s Glee
Top reasons why plant buyers should visit the Glee Green Heart
Glee Daily News brings you all the latest Glee news
Get ahead of the curve with Glee bestsellers
Everything you need to know about PAW @ Glee 2021
Glee 2021 content programme details unveiled
Gardenex plays host to International Buyers’ Centre at Glee
Get your copy of GTN Xtra
Blue Diamond donates £10,000 for horticultural scholarships
10 reasons not to miss Glee 2021
Excited to be back at Glee - GTN September, Glee Preview Issue, on-line here
News Update
Glee 2021 Show Guide available online

The Glee 2021 Show Guide is now available in digital format as well as being a printed version available free at the exhibition. To view the online Show Guide click here.

Read your Glee Show Guide On-line here
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Glee Daily News Newsdesk:



New look, new colours, new comfort: new improved Kneelo® from Burgon & Ball
Stand 6G50-H51


Kneelo® from Burgon & Ball was the name which introduced the revolutionary memory foam category to the market in 2010. Since its launch Kneelo has been a consistent top seller – and at Glee this autumn the next-generation Kneelo® is unveiled! Re-engineered for even more comfort and with an eye-catching new look, it’s now better than ever.


The original memory foam garden kneeler, the innovative Kneelo® design was created from the inspiration to apply 21st-century foam technology to the everyday garden kneeler to make it the most comfortable and luxurious it could be. 


Fast-forward to 2021 and to help retailers make the most of opportunities around the perennially popular Kneelo® name, Burgon & Ball has re-imagined the classic design, for kneelers and for knee pads. Now with enhanced construction that’s more luxurious than ever for the ultimate in comfort, there are also fresh colours with a new embossed pattern, and updated branding. The new, improved Kneelo® has the quality, the aspirational appeal, and the reassurance of a brand leader that gardeners look for. 



To help shoppers find and select Kneelo®, this season’s design changes include:



New Kneelo® has an improved foam construction inside, making it more comfortable and luxurious than ever. 



Three unique colours join the popular range, creating an attractive and eye-catching display in store. Sangria (soft red), Wheatsheaf (pale yellow ochre) and Evergreen (the distinctive Burgon & Ball dark green) extend the Kneelo® palette in a softer, more contemporary direction.



A new textured crosshatch design on the cover of the new colour options gives Kneelo® a unique and distinctive look.



The new Kneelo® features strong Burgon & Ball branding, with printed logos added to the reverse of both kneeler and knee pads. 


Designed to retail at £16.99, new Kneelo® is a higher-value, higher-margin, market-leading kneeler, popular for self-purchase and also a thoughtful gardening gift. This season’s design changes help to differentiate its unique proposition - helping shoppers to seek out and ask for Kneelo® by name.


The new Kneelo® is set to win a new generation of loyal gardening devotees as the success story continues, so make sure you see it first on stand 6G50-H51 at Glee.


Burgon & Ball

Stand 6G50-H51

T: 01202 684141


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