Bord Na Mona- bringing the Chelsea experience to the garden centre.
A big hit with visitors to GLEE, the new Vital Earth Chelsea Mix all purpose compost looks set for a strong future. Building on their successful link with the acclaimed Chelsea Flower Show gardens of Harry & David Rich in the past few years, this new blend aims to provide a premium all purpose compost to a discerning gardening public.
Steve Harper from Bord Na Mona explains, “the Chelsea Flower show is the pinnacle of the gardening year and probably the most well known in gardening. This product allows the garden centre to link to this premium event, and is a name known by even the newcomer”.
This peat free product has performed extremely well in tests and fulfils the need of the gardener for a high performance product- this being the primary message of the product. The aim is for Chelsea Mix to be the best product in the market.
Orders are being taken for deliveries in March “close enough to raise awareness from the ‘main event’”, packaging is bright and simple, preventing complication of the message in the customers’ eyes. There is a Chelsea garden planned for 2015, the team hope that both the garden and the compost strike gold.
Vital Earth Chelsea Mix can be found on the Bord Na Mona stand Hall 18 K16.