Easy Path: Award winning product, and creating a lot of interest at the show.
GLEE is proving a busy show for the Tildenet team. Their stand in Hall 20 is showing their extensive range including some exciting new products from their new partner, Haxnicks.
The GLEE award winning ‘EasyPath’ has generated significant interest, this plastic path re-enforced with mesh provides an easy and practical alternative to the use of planks or scraps of wood often seen on many allotments. As with many Haxnicks products it is innovative, easily portable and is well price pointed.
Similarly, their new Large Sunbubble, is a neat solution, easy to pack away, and has its own carry bag. In addition to its use for ‘standard’ horticultural purposes, its developer Damien Cardozo can also vouch for its use as an impromptu play environment on a chilly day in February.
Damien explains that the coming together of Haxnicks with Tildenet has been a very good fit. Both organisations have a very similar culture, and the products themselves are a good fit. The new organisation gives the strength and infrastructure to provide high levels of customer service to garden centres but still with the capacity to develop further products which will solve real gardening problems. The indications are there are still lots of new products to come, once they have been fully trialled.
The hallmark of Haxnicks brand is built upon products the garden centre can sell with confidence, and in many cases are some unique design features which make them easier to use by the end user. Damien explains “ if a first time gardener has a poor experience of a product, they are less likely to try again. Its important the solution we provide not only works, but works well”. A simple example of this are their small portable cloches, the unique ‘bend’ in the metal frame and the loop integrated into the top means the product folds away neatly when not in use and is also easy to hang up in the shed. This means the product is still serviceable for the consumer after the winter.
Sometimes the best solutions are the easiest.
Inside the SunBubble.
Tildenet at Glee 2014. Stand 20L16.