Taylors Bulbs will be presenting their extensive range of bulb gifts at Glee with many new products on display for Autumn/Christmas 2018, as well as updates to the existing range. Taylors have seen more garden retailers adding style and finesse to their bulb gift displays, action that leads to sales increases.
“The last place we want to see the bulb gifts is at ankle height under the packs that are for garden planting. Many of the gift kits are for growing indoors and are more suited to a houseplant style of display, but even the outdoor growing kits are not necessarily the same customer who might be browsing the packs”, said Ian Clark of Taylors Bulbs. “We would always encourage our garden retail customers to separate out all of the added value gifts and kits and to group them together.”
Novelty ceramics continue to be bestsellers with the Owl and Bird planters now being joined by a new Hedgehog ceramic complete with compost and the spiky flowers of Narcissus Rip Van Winkle.
As well as new stylish ceramic pots containing amaryllis, hyacinth and paperwhites for indoor growing, other changes for 2018 include a new metal trough with rope handles for outdoor growing. Kits contain either a stunning purple tulip combination, or the classic combination of Tete a Tete and Muscari armeniacum.
“At £8.99, I think the Outdoor Metal Troughs are terrific value and will soon be a bestselling product”, added Ian.
High volume amaryllis sales continue to dominate the Autumn/Christmas bulb gift offer and the market-leading Taylors Premium Amaryllis range of gift boxes includes four new varieties for 2018.
Seed potatoes will be one of the talking points on the Taylors Bulbs stand according to Adam Taylor.
"Glee is a fantastic opportunity for us to check if customers have got their seed potatoes booked in good time, particularly for those that want to get them on display in December," says Adam.
"We are finding more and more customers want to take a December delivery as the seed potatoes fill the space that comes available as the Christmas display is shopped and they have their offer all set-up for the early sales."
Taylors will be showing display ideas and giving hints and tips for marketing and merchandising opportunities for their range of over 50 varieties available in 2kg carripacks, bulk sacks for loose sale or as their market-leading "Taster" pre-packs.
The Spring 2019 Summer flowering bulb catalogue (containing the seed potato offer) is already on customers doormats and includes over 60 new products.
New for the UK garden retail market will be three varieties of UK grown Oca ("New Zealand Yam") and the re-launch of the Extra Value bulb range in new packaging.
"Our Glee stand is also the perfect opportunity for garden retailers to inspect the added-value gift products and we find a lot of customers build-up their Christmas display with additional bulb kits", says Adam.
Taylors Bulbs, are the UK's leading supplier of flower bulbs; a 4th generation family business since 1919, designing, packing and distributing all their products from their site in Lincolnshire and with a sales team with a combined experience of over 250 years.
Taylors are best placed to advise you with all of your flower bulb needs.
www.taylors-bulbs.com
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