Kelkay pride themselves in the way they have helped garden centres develop the outdoor landscape category and they have enjoyed considerable success with their unique merchandising concepts ‘see it used’ and ‘touch & feel’. Not a business known to sit back on their laurels, for the new 2018 season they set themselves the challenge of taking the outdoor merchandising of hard landscaping products to the next level.

Using consumer insight from the wider home & garden category, and listening carefully to the experience of their closest retail partners, they’ve evolved the concept to make it easier for consumers to visualise the products in their own creative schemes. They’ve also made it much easier for retailers to bring in a wider mix of products into the displays helping to drive cross-category sales and ‘whole project’ shopping baskets.

The Get Creative scheme includes high impact themed point of sale boards which can be deployed in foyers and entrances, designed to drive footfall into the outdoor landscaping areas. In outdoor displays Get Creative provides graphic support for cross category selling hard landscape products with pots, plants and other features.

Sarah Downing, Head of Marketing said “We are on a mission to make the hard landscaping area of the garden centre as exciting and inspiring as comparable interior design displays. Consumers think of the garden as room in their home, and they need ideas and inspiration to persuade them to invest in great designs and good quality product. Get Creative will help our centres further accelerate the growth in turnover from their outdoor merchandising areas by driving more whole project shopping through cross selling opportunities.”

The new stands are available in a 1.2m wide format as well as gondola end and island display options. They feature new inspirational photography featuring Kelkay’s trend-led new products as well as some of their long standing best sellers.

Kelkay unveil these and a wide range of their exciting new products for 2018 at GLEE 11 – 13 September. Hall 19 Stand Stand A10 – C11.

To find out more about Kelkay  and their successful garden landscaping products, go to www.kelkay.com or e-mail the general enquiries office on salesenquiries@kelkay.co.uk or call to speak to us on 01405 869333.

Kelkay

The Old Airfield
Heck & Pollington Lane
Pollington
East Yorkshire
DN14 0BA