Vitax puts renewed focus on point of sale
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To help gardeners choose the right product and ensure garden centres promote the right product for a specific gardening problem, Vitax has invested in new point of sale material to help making the right choice easier.
From wire trugs and branded boxes through to clear signage and guides, Vitax will be providing garden centres with additional sales material to make it easier for visitors.
This is the first time Vitax has provided both indoor and outdoor promotional material to customers, but follows many years of developing new packaging and products in conjunction with customer feedback.
During 2018, Vitax will also be rolling out a range of helpful ‘How to’ guides and product information, as well as promoting the new www.gardenworld.co.uk website which contains all the information a gardener needs to make an informed product selection.
The new gardening website has recently added a new FAQ page as well as a ‘Contact Us’ page with various options – all developed to enhance the user experience.
To find out more visit Vitax at the front of Hall 19, stand E10 – F11.
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