At Glee 2017 Smart Garden Products will be bringing to market an even bigger and brighter proposition for garden retailers. An increased stand presence, advanced development of existing ranges and its single largest product expansion, will make this year’s exhibition one of the most exciting since the company’s relaunch in 2014.
In a move to demonstrate the breadth of product available, Smart Garden Products has added an additional stand space to its Glee plans. Located opposite the main exhibition stand (18L20-M21), this new area will be dedicated to Outside In, and will showcase the wide range of clocks, doormats, lanterns and lumières that have become synonymous with the brand.
But it’s not just floorspace that will be increasing. Buyers from across the garden and gift sectors will also be able to view the company’s rapidly expanding product portfolio. This year alone there will be over 300 new SKUs launching at Glee. There is no doubt that Glee 2017 will be the place to see how the company is building on its ongoing growth, which has exceeded 85% in the last 18 months.
Well-known as the market-leader in solar lighting, Smart Garden Products will be showcasing its latest innovations across its full solar offering. From new high lumen designs – stretching as far as 1000 lumens on the brightness scale - within its Super Bright collection, to expansions across existing ranges including the whimsical Elvedon Collection and Solar Flower range.
The popular Eureka! Zone range has also been further developed, featuring new lightbulb designs and innovative lighting options for both hanging and tabletop usage.
It is however within garden décor that will see Smart Garden Products’ biggest ever expansion at the show. Created to maximise the rising trend for more decorative garden accessories and helping retailers to exploit add-on and impulse buys, the company will be bringing to market a brand-new product range and exciting product introductions that will complement its existing offering. Full details are being kept firmly under wraps until the exhibition opens on September 11th, but the company is confident it will cement its reputation as the leading lighting and garden décor supplier.
With diversification firmly on the agenda, the company has confirmed that its Gro-Zone and ChapelWood ranges are also set to benefit from some exciting developments.
The Gro-Zone – launched to critical acclaim at Glee in 2016 – was created to fulfil a need for more substantial and high-quality alternatives to existing patio greenhouse designs. This year the Gro-Zone collection will be expanding to include several new designs and essential features that will help the humble patio greenhouse become a much more essential and usable part of consumer gardening.
Having joined the Smart Garden Product family in October 2016, ChapelWood has continued to offer a comprehensive selection of feeds, feeders and bird tables as well as many other wildlife products. As part of the ongoing evolution of the brand, ChapelWood at Glee 2017 will feature a new look and feel. A refreshed range will be on display, which will include an expansion of the brand’s decorative designs including bird baths and feeders.
Finally, retailers joining Smart Garden Products on stand at Glee 2017 will also be able to learn more about the company’s commitment to providing outstanding customer service and improved stock availability. Further details about ‘The Eureka Building’ – the new logistics hub located in Cambridgeshire – will be made available. Set to open in October 2017, this new 250,000sq ft facility will enable Smart Garden Products to better service its customers with space to hold 40,000 pallets, hence enabling the company to facilitate over £100million worth of sales.
With so much to see, a visit to the Smart Garden Products stand at Glee is a must for any retailers wanting to source the best solar lighting, décor and garden brands.
To find out more about Smart Garden Products existing product ranges please visit www.sgpuk.com or contact your Sales Manager.
