In This Issue
Glee New Product Awards 2020 - Entries continue to flood in
Introducing Glee Gathering, 15-16 Sept 2020
Virtual Showroom & Product Showcase
Evergreen Garden Care launches all new, all natural lawn care
Interest builds for EKJU’s new products
Empathy unveils new products for the 2021 season
Primeur reveals double-digit growth in its award-winning Eco Garden range of recycled rubber innovations
Southern Trident launches 100% natural peat free coir compost with plastic free packaging
Grow Your Own kits for the novice entered by Taylors Bulbs in the New Product Awards
Primus launches latest garden must-haves at Glee
Zest 4 Leisure gears up for Glee Gathering
One-to-one meetings and virtual networking
Pleydell Smithyman celebrate 25 years working with garden centres
From gardening to crafting, hobbyists are staying at home. Meet demand by weaving Korbond into your range
Two days filled with exclusive content
Sipcam Home & Garden bolsters its ecofective® range with a fresh look, improved packaging, and new refills to reduce plastic waste
Fallen Fruits add to impressive range of products
Glee New Product Awards hosted by GTN
Glee Gathering will present two days filled with exclusive content
Tuesday, 15 September: 11:00 – 12:00
Tuesday, 15 September: 12:30 – 13:30
Tuesday, 15 September: 14:00 – 15:00
Tuesday, 15 September: 15:00 – 16:00
Tuesday, 15 September: 16:00 – 17:00
Wednesday, 16 September: 11:00 – 12:00
Wednesday, 16 September: 12:30 – 13:30
Wednesday, 16 September: 14:00 -15:00
Wednesday, 16 September: 16:30 – 17:00
Product Showcase
Glee New Product Awards 2019 - The Winners
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Sipcam Home & Garden bolsters its ecofective® range with a fresh look, improved packaging, and new refills to reduce plastic waste

The pioneering ecofective® range of garden care and plant protection products is to have a fresh new look for 2021 – with supplier Sipcam Home & Garden unveiling a raft of innovative developments that set a new benchmark for sustainable retail.


Aimed at helping retailers target the nation’s increasingly environmentally conscious consumers, the ecofective® rebrand has been designed to deliver clear and consistent messaging about the range’s eco-credentials and will feature a new generation of sustainable packaging. The line-up will also be expanded with the launch of concentrated refill products which hold high appeal with consumers who are keen to reduce their dependency on single-use plastics.


Nigel Thompson, Head of Sales at Sipcam Home & Garden, said: “Research confirmed that the ‘child and pet safe’ message resonates with consumers – it’s critical to driving sales at the point of purchase and that’s why ecofective®’s all-new packaging has been designed to reinforce the message that this range is kinder to the planet, safer for families and good for garden wildlife. The re-brand demonstrates ecofective’s commitment to doing business in a manner that will leave a positive impact on the planet, and that’s why we’re switching to packaging that’s even more sustainable than ever before. Not only will bottles be manufactured from recycled material, but they’re also recyclable, as are the triggers and caps.”


Ahead of the 2021 season, Sipcam Home & Garden is set to launch a number of concentrated refill products which will serve to further reduce plastic waste. The refill range will be available in ecofective®’s Pour + Feed, Bug + Mildew Control, Bug Control, and Rose Defender products. 


To find out more about the leading product range, visit

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