The pioneering ecofective^® range of garden care and plant protection products is to have a fresh new look for 2021 – with supplier Sipcam Home & Garden unveiling a raft of innovative developments that set a new benchmark for sustainable retail.

Aimed at helping retailers target the nation’s increasingly environmentally conscious consumers, the ecofective^® rebrand has been designed to deliver clear and consistent messaging about the range’s eco-credentials and will feature a new generation of sustainable packaging. The line-up will also be expanded with the launch of concentrated refill products which hold high appeal with consumers who are keen to reduce their dependency on single-use plastics.

Nigel Thompson, Head of Sales at Sipcam Home & Garden, said: “Research confirmed that the ‘child and pet safe’ message resonates with consumers – it’s critical to driving sales at the point of purchase and that’s why ecofective^®’s all-new packaging has been designed to reinforce the message that this range is kinder to the planet, safer for families and good for garden wildlife. The re-brand demonstrates ecofective’s commitment to doing business in a manner that will leave a positive impact on the planet, and that’s why we’re switching to packaging that’s even more sustainable than ever before. Not only will bottles be manufactured from recycled material, but they’re also recyclable, as are the triggers and caps.”

Ahead of the 2021 season, Sipcam Home & Garden is set to launch a number of concentrated refill products which will serve to further reduce plastic waste. The refill range will be available in ecofective^®’s Pour + Feed, Bug + Mildew Control, Bug Control, and Rose Defender products. 

To find out more about the leading product range, visit www.ecofective.uk.com.