Attractive and effective packaging is playing an increasingly vital role in hard landscaping sales and Meadow View’s new decorative aggregate bags are leading the way in consumer-focused design.
The new packaging spans across Meadow View Stone’s extensive range of decorative aggregates and will be unveiled at Glee, this September. Designed to make purchasing decisions easier for shoppers, Meadow View have eye catching striking colours, product visibility and easily readable information at the centre of the new bags.
As well as supplying the UK’s widest range of decorative aggregates, Meadow View Stone are renowned for the high standard and cleanliness of their products. With new state of the art washing and processing facilities at their production sites across the country, the new range of packaging allows shoppers to see the quality of the product, supplied in a more translucent film with larger viewing panels for more clarity.
Each product has an individually tailored bag which tells the customer the key benefits and uses of the material, from how much ground it will cover to handy icons explaining whether it is fish friendly or recycled.
Recent research from the HTA found that contrasting colours were particularly effective for stopping and engaging shoppers. With this in mind, the new packaging features a selection of striking colours that have been chosen to complement and accentuate the product within.
The new bags have been designed to increase product visibility instore with strong branding and sizes clearly listed. Each family of products also has its own colour built into the design, meaning that shoppers can quickly and easily find the product they’re looking for.
The new range of packaging comes as part of a string of developments and updates that are happening at Meadow View Stone, to find out more about their new packaging, products and user platforms visit them at Glee on stand 20P20-Q21.
