Westland plan big spend on weeds and lawns for 2018
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Westland are to promote their new Resolve Pro weedkiller and award-winning Safe Lawn lawn feed with a multi-million pound media spend next year.
 Resolva Pro, an upgraded version of the top-selling glyphosate-based original, contains a new molecule package that speeds up the absorption of the active ingredient for faster visible reuslts and overall control. Distinctive new packaging livery clearly flags the newcomer as a premium product. The 1-litre RTU version will carry an SRP of £5.99.
The peak-season consumer launch will be supported by a £1.2m TV and digital advertising campaign.
SafeLawn natural lawn feed, winner of the GIMA Sword of Excellence this year, will benefit from a £1.5m campaign following 2017's outstanding sales success. The product, a unique organic fertiliser with added lawn seed and bacteria-based moss deterrent, is marketed as 'Child & Pet Friendly'.
Westland have also launched Gro-Sure Smart Patch lawn repairer in an Even-Flo spreader, using the same Aqua Gel moisture-management technology employed in Smart Seed.
The market trend towards 'natural' products is evident in other Westland launches. New Resolva Zero is based on pelargonic acid, an ingredient found in nature. Although it follows the lead of other manufacturers, Westland feel the Resolva brand's reputation for efficacy will win over users who are reluctant to use glyphosate.
New Eraza Zero slug control, approved for organic use, uses the same ferrous-sulphate active as the company's popular Growing Success brand. A new pack size of original Eraza will be available from spring 2019 when regulations limiting metaldehyde products to a maximum pack size of 250g come into effect.
Visits to the stand will get the trade's first look at the new DeadFast rodenticides range, which uses an all-new active, difethialone, whose anticoagulant action presents no known resistance in rodents. Coupled with Westland's new sales partnership with the world's leading traps supplier,Victor, the range is designed to develop and expand the category.
Westland have re-formulated their liquid tomato feed as Big Tom Supoer Food, containing easy-to-absorb nutrients, a root growth booster and plant health stimulants for stronger, more disease-resistant plants, plus a unique wetting agent that will help compost to retain more water and nutrients. 
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