Jardinopia, the company that introduced its first products to the wholesale market at Glee @ Spring Fair in February 2018, celebrates the second birthday of its incorporation at Glee 2019 this week.
Having formed in September 2017, Jardinopia launched their popular Potty Feet™ plant pot feet early last year at their very first trade show – and won the Best New Garden Product award at Glee’s New Product Showcase.
This was the stimulus required to take the start-up to the next level, allowing them to rapidly introduce many new Potty Feet™ designs. Having launched with 9, Jardinopia now boast over 100 Potty Feet™, which are sold and distributed in 15 countries. They return to Glee’s New Product Showcase this year with the launch of both their Aardman Studios globally licensed Wallace, Gromit and Shaun the Sheep Potty Feet™, and a new sister brand – Cane Companions™.
Jardinopia’s Andrea Barnett said ‘it has been an incredible 2 years, from designing initial prototypes, to be working now with some of the biggest players in the retail space. We still pinch ourselves when we look at the growth of the brand in such a short timeframe.’
Not content to rest on their laurels, Jardinopia are opening warehouse facilities in the USA later this year, where Potty Feet™ are proving hugely popular, and will be further extending their international distributor network to support the new designs and brands on their way.
As part of their long-term business growth strategy, Cane Companions™ is just the start of Jardinopia’s plan to bring more innovative brands to the garden and gift retail sector, blurring the lines between garden sundries and gifting, by creating ranged brands that drive more impulse sales, with consumers selecting traditional gardening products as popular gift ideas.
Jardinopia’s Tony Barnett commented ‘We are creating a further 10 exciting garden gifting brands that are all under development and that will sit comfortably alongside Potty Feet™ and Cane Companions™ in terms of style, design and target audience, and we will further reinforce their appeal through the use of a number of additional global licensing deals that will see the first products hit the shelves in February 2020.’
To find out more about Jardinopias’ Cane Companions™ and Potty Feet™ brands, visit them at Stand 6S81, or take a look at the current range at www.jardinopia.com.
