Over the last 12 months Protek have been investing in their commitment to the Garden Leisure retail sector with an exciting and modern packaging redesign across the whole range.

There was a desire to develop an easily recognisable signature look across all products that demonstrated Protek’s core values of environmentally friendly wood treatments.

Working with a highly experienced and award-winning designer – Tracey O’Doherty, the packaging has radically changed. 

Her first job was to update the logo, which has been tweaked in shape and colour. Now in a more modern colour pallet of white, black and orange it has brought it bang up to date.

The Packaging Design 

The new packaging reflects the importance of wood to Protek.  Using wood images to distinguish between the designs, the individual products now have a fresh new identity that is clean and clear.  

The range has been clearly differentiated by colour banding.

Preparation products such as wood preservers and primers are in Red. Wood Preserver Plus uses a sawn tree stump as its image highlighting the beauty of wood and the need to protect it.

Core products are in Grey, this includes Wood Stain and Protect – this great all-round garden product uses fence slats to showcase the bright and varied colour palette.  With over 35 colours to choose from it is now available in three pack sizes and is sure to be seen in many outlets across the UK.

Protek’s flagship premium product Royal Exterior is set on a Putty coloured base that really highlights the sophistication of the product. With cool blue coloured cladding and white windows, it now has an aspirational feel that the product deserves.

New Timber Eco Shield is dramatic in Black, the image of raindrops on a vivid green leaf show the water repellency of the product and it’s eco credentials.

Icons

Alongside the new designs are icons.  The icons were designed to make it easy to see the different product features and benefits. Every feature has an icon- e.g. whether it is sprayable, uses nanotechnology, is child, pet and plant friendly or the coverage per SQ M. 

Packaging

With the attention on plastic and plastic pollution Protek have made the decision to move their products into tins.

The only exception to the tin policy will be Shed & Fence which will be moved to a plastic container that contains 100% recycled plastic and is in turn fully recyclable.  

These packaging changes have now created a strong clear identity across all of the Protek products.

Please come to stand 20Z20 to see them for yourself or email sales@protekwoodstain.co.uk