In This Issue
Vote now for the Best Buyers of the past 18 months - The Glee Buyers Power List - Voting starts today
A return of events: Glee is back!
Don’t miss out – register for Glee now
Evergreen Green Care launches Miracle-Grow pesticide-free range
Altico offering garden centres even more choice
Hozelock to launch exciting products for 2022
Turn up the heat with Traeger's smart tech wood pellet grills
It’s been a long year…but an amazing one for Patio Black Spot Remover
Pleydell Smithyman delighted to be back
Excited to be back at Glee - GTN September, Glee Preview Issue, on-line here
Tap into key trends and create opportunities with Primeur’s new MultyDeck
Onduline raising the roof at Glee 2021
Silk flowers are in vogue!
Sustainable gardening solutions from Westland
Zest showcases innovation investment
A Glee greeting from Woodmansterne
New products to strengthen the hard landscaping category
First-to-market with creative home and garden décor
Transforming natural palm leaves into sustainable tableware
High performance barbecues from Campingaz®
Starring TV role for Protek products
Looking for EPoS? Relax, your search is over!
Exciting new products from top brands
Glee introduces COVID-19 Status Checks
Glee 2021: COVID-19 measures FAQ
New date announced for next year’s Glee
Top reasons why plant buyers should visit the Glee Green Heart
Glee Daily News brings you all the latest Glee news
Best buyers of the past 18 months
More exciting brands confirmed for Glee 2021
Get ahead of the curve with Glee bestsellers
Enter the GIMA Innovators Seed Corn Fund
Floral Thursday back by popular demand
Get your copy of GTN Xtra
New products, Glee style...in association with GTN
Glee 2021 content programme details unveiled
10 reasons not to miss Glee 2021
Vote now for the Buyers Power List 2021
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Glee 2021 content programme details unveiled

 

Glee 2021, taking place this year from September 14th-16th at the NEC, Birmingham, will once again host an invaluable seminar programme from The Stage theatre located in Hall 6.

 

Content will include an inspirational mix of future trend forecasts, research into consumer buying behaviour and crucial business advice, along with a series of prestigious industry awards.

 

Even before the pandemic struck, all aspects of outdoor living were on an upwards trajectory and this growth has accelerated over the past year and a half, greatly benefitting garden retailers. Kicking off the seminar programme on Tuesday September 14th (11:00am – 12:00pm) will be a session entitled “The changing demographics of garden retail customers”, which will explore how the industry can continue to engage with new consumers and maintain the continuous cycle of growth in years to come.

 

Online channels have been increasingly crucial to this growth as coronavirus changed the way we do business, driving the shift from face-to-face interactions with customers to phone calls, emails, and social media. Retailers can learn how to adapt their businesses in order to unleash and maximise their online potential on Thursday 16th September (10:30am - 11:30am) with a dedicated session “How garden centres can adapt to a sustainable and successful long-term online strategy”.

 

Trends are a key driver of sales both on and offline, so retailers won’t want to miss the industry “Trend Update: Outdoor living trends for 2022”, taking place on Wednesday September 15th (3:30pm - 4:45pm). This session will provide attendees with wealth of new product and merchandising inspiration to help guide their buying at Glee this year.

 

The Great British Growing Awards winners, as voted for by the readers of leading consumer gardening magazine, Grow Your Own, will be announced during the opening day of Glee on September 14th (2:00pm – 2:30pm); the Glee Buyers Power List Awards will be revealed on September 15th (1:00pm – 1:30pm) followed by the Glee New Product Awards later that afternoon (5:00pm – 6:00pm).

 

New for 2021 – the first in-person edition of Glee for two years – visitors will have the chance to see companies pitching to be recognised for the New Product Awards and answering questions from the judging panels. Series one of The Pitches will take place on the Tuesday from 3:00pm – 5:00pm, with round two taking place the following day from 10:00am – 12:30pm, ahead of the winners’ announcement later that day.

 

The programme will be rounded off in style on Thursday September 16th from 1:30pm – 2:00pm with Floral Thursday: The Greenfingers Charity Draw. Floral Thursday is a special FUNdraising activity where it is hoped that the thousands of visitors and exhibitors at Glee 2021 will come together to show their flower power in aid of Greenfingers’ ongoing fundraising activities. Anyone wearing an item of floral clothing – be it a hat, dress, suit, socks or shirt – will be invited to purchase a raffle ticket which will enter them into a prize draw.

 

Glee Event Director, Matthew Mein, said: “One of the many great things about Glee is the fantastic value-added content that is free to all who attend. This is always an important aspect of the show but now more so than ever before as the changes affecting our industry continue to accelerate at what seems like lightning speed. Retailers who want to stay ahead of the curve and ensure they don’t get left behind in the rush to realign will hugely benefit from the business advice and trend information that’s available during the show, so I highly recommend visitors try to catch up with some of this exclusive content while they’re on site with us at the NEC.

 

“We are also very excited about this year’s Buyers Power List Awards, now in their fourth year, which recognise the incredible efforts and achievements of retail staff up and down the country, from businesses large and small. So many staff have gone above and beyond the call of duty over the past 18 months and their recognition at these awards will be incredibly well deserved, I’m sure. I hope many of you can join us at The Stage on Wednesday September 15th to show your appreciation for our industry stars”.

 

The full Glee 2021 Seminar Programme can be found here. All content from ‘The Stage’ will be available to live stream via Glee Connect - the exhibition’s dedicated app for smartphones and desktop - as well as on-demand post-show.

 

Glee 2021 - don’t miss out!

The thousands of retailers who’ve already registered for Glee this year include such industry giants as B&Q, Bents Garden & Home, Blue Diamond Group, YTC Ltd, National Trust, British Garden Centres, Robert Dyas, Flowerland, crocus.co.uk, Tesco, RHS, Dobbies, Sainsburys Argos, Poundland, Notcutts, John Lewis, Center Parcs, TJ Morris, Pets at Home, Dunhelm and Aldi, all keen to source the latest new product innovations and secure stock ahead of Christmas and the New Year. If you haven’t yet signed up, ensure you don’t miss out by registering for your free ticket via the website: www.gleebirmingham.com

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