The evolution of AMES continues apace at Glee 2023, where the business enters a new chapter under the banner of The AMES Companies, where the ‘art of possible’ is inspiring change, bringing innovation to the fore and opening up new sales opportunities through cross-category ordering.

This new name better reflects the company’s development and how the focus is shifting to the portfolio of brands that sit under the AMES banner. From heritage, tried and trusted brands such as Kelkay, La Hacienda and Apta to new introductions that will inevitably positively disrupt the market, the future for the AMES Companies is looking very bright.

Paul North, Managing Director of the AMES Companies, said: “Standing still has never been an option for us. Whether developing our existing brands and mapping out a long-term future for them or branching out into entirely new product categories, our vision has always been focused on our role as the supply partner of choice for our retailers.  

“As we look ahead to the 2024 season, this vision is becoming a reality as we celebrate our legacy brands and expand our portfolio with introductions where we’ve identified a right to play. The developments we are making are never about newness for the sake of it. Instead, this is about bringing to market products and brands where a clear need, gap in the market or partnership has been recognised, and our combined skillset enables us to create something that will go above and beyond expectation.

Supporting this vision for growth, the AMES Companies has recently undertaken a £3 million investment plan. From transforming its Pollington site and fulfilling skill investment to securing maximum stock availability and launching unrivalled sales incentives, every aspect of the business has been assessed to ensure optimum performance season after season.

Don’t miss at Glee

It’ll be hard to miss the AMES Companies at Glee this year, as the complete 2024 offering will constitute the exhibition’s biggest stand in 2023. Taking centre stage in hall 6 (stand C40-F41), all brands under the AMES Companies banner – new and old – will be present with a guided walkthrough for all retailers. 

Two exciting new chapters for garden retail will officially be unveiled, the first breathing life into one of the industry’s most popular volume sellers and the other celebrating material innovation where previous few operated. 

Elsewhere, well-known brands, Kelkay, La Hacienda, and Apta will be joined by Woodshaw and EasyFountain to create the most comprehensive offering under one roof. No other single supplier can boast such impressive credentials. From aggregates and water features to outdoor heating and cooking, garden décor, and timber garden essentials, there is so much more to the AMES Companies family of brands than meets the eye. 

Look out for garden centre exclusive designs, with special Glee incentives launching that are demonstrative of the company’s belief in what they are realising ahead of season 24. With extended payment terms rarely seen within this market, cross-category ordering and attractive MOVs, a single trip to the AMES Companies stand can almost complete the 2024 shopping list for most garden retailers. What’s more, with 100% stock availability and five-day delivery times promised for the coming season, there’s never been a better time to partner with the AMES Companies.

Every step of the stand will also showcase market-leading point of sale and supporting merchandising solutions created to the loudest within the retail environment. Informative, educational, inspirational and packing a punch in every space they occupy on the shop floor, these are new solutions that highlight the tangible point of difference that comes from not being scared to go back to the drawing board. Instead, by not following the crowd, retailers can – with help from the AMES Companies - access something that starts conversations, increases engagement, and helps consumers to feel more confident than ever in their purchase.

Don’t miss out

To find out more about the AMES Companies family of brands please the team on-stand at Glee 2023, hall 6, stand C40-F41, or visit https://ames-uk.com/