In This Issue
It’s Glee but not as we know it!
Registration for Glee 2018 now open
Johnsons look to launch world firsts at Glee
New Merchandising Tested and Approved – reveals sales increases of 68%!
Seed potatoes will be talking point on Taylors stand
Patio Black Spot gives 'Spores for Thought'
Apta go big at Glee
Expanding your product range to maximise sales with ExaClair
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
Happy Gardening comes to Retail Lab @ Glee
Hozelock return to the 2018 Retail Lab at Glee
Ivyline to return for 2018 Retail Lab at Glee
Woodlodge return to the 2018 Retail Lab at Glee
How to be a successful exhibitor and identify the buying signs
Glee introduces new Discovery Tour
Glee Green Heart update
The Great British Growing Awards come to Glee
Deco-Pak to launch ‘never before seen’ paving products at Glee
Garland/Worth Gardening will launch over 40 new products at Glee
Garden cooking and heating at Glee
Speaker to present gardening and wellbeing vision
Neudorff to reveal new product families at Glee
STIHL returns to Glee with cordless range
Glee Daily News and GDPR
The power of winning a Glee New Product Award
Glee Buyers Power List 2018: the shortlist
Maximise the boom in pet product sales
GIMA Innovators Seed Corn Fund
Pot of Prosecco: Woodlodge to support Greenfingers Charity at Glee with pottery raffle
ecofective’s Child and Pet safe range goes from strength to strength
New eco paints for gardens and the home
News Update
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 

The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...

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Woodlodge return to the 2018 Retail Lab at Glee

 

Here we catch up with Michael Wooldridge, Director of Woodlodge, the UK’s leading garden pot supplier and one of the 2017 Retail Lab sponsors, to find out more about their experience and why the company has confirmed its place within the 2018 Retail Lab feature.

 

What made you decide to become a sponsor of the Retail Lab at Glee in 2017?

We wanted to demonstrate how garden centres can harness their current status as a destination for consumers, one that offers a real experience with nature, whilst promoting linked sales between garden pots and plants.

 

What products/ranges were included?

We included an attractive selection of planters from our exclusive Heritage Garden Pottery flagship range, our premium Duxton range made from traditional terracotta and our Potting Shed Essentials range.   Container gardening is on the rise due to its ease and ability to complement any outside space, whether it be growing on a balcony, patio, yard or indoors.  What’s more, our product ranges reflected last year’s themes of the Retail Lab perfectly; Well-being, Family, Community, and ‘Re-wilding’ as consumers look to container gardening as a way to brighten up their garden and connect with nature. 

 

How did being part of the Retail Lab benefit your business?

The Retail Lab focussed on key trends and the ever-changing needs of the garden centre consumer.   Woodlodge is keen to tap into these so we took away some great insights from both the Retail Lab and garden centre buyers that will help us define and shape future products.   Merchandising was also a key feature of the Retail Lab so speaking to garden retailers who were looking to achieving volume sales was important to us as it gave us tips on how we can improve our merchandising and POS services to ensure we remain one of the UK’s leading and most trusted supplier.

 

What advice would you give any other brands thinking of getting involved in 2018?

I would definitely recommend the Retail Lab to other brands in the industry.   Working alongside Romeo Sommers and WGSN gives you an invaluable insight into upcoming retail trends and fresh, innovative ideas in the garden industry.  The key to it is creating inspiring concepts to entice customers which will benefit both garden centres and your own business. 

 

Have you implemented any of the Retail Lab ideas within your own business? Has it inspired you to think differently about your ranges/ how you work with retail customers?

We are always on the look-out for visually attractive display solutions to display our product ranges in garden centres. We have tailored some of the cart units used in the Retail Lab for displaying our decorative stick flowers.

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