Durston Garden Products NEW identity and NEW packaging was well received at Glee.
The subtle change to the logo was noted and commented on by retailers and buyers alike as not being too radical, and reinforces Durstons position in the market place as a well recognised supplier of top quality growing media products here in the UK.
The company also used the show to promote its 100% recyclable compost sacks in support of Sir David Attenborough’s Blue Planet II programme, and is encouraging other business’s to do the same and check out how their plastic packaging is being produced.
“Many of you will have noticed our ‘Pretty in Pink Lady’ at GLEE in a beautifully crafted outfit made from compost bags and wondered what on earth it was all about,” says national sales manager Dan Durston.
“Well it was simply a PR exercise to highlight the subject in support of Blue Planet II, and the problem we are all faced with regarding plastic packaging. Until a realistic alternative solution is found we are urging all suppliers and retailers in the trade to do as we did and investigate how your packaging is being produced.
"We discovered that by simply using non-laminated films in the production, as opposed to laminated it means that the plastic is then rendered 100% recyclable. It may only seem a small thing to do but it’s all the small things added together that can often make a BIG difference."
All-in-all Glee was another great show for Durston Garden Products, where new orders were placed, new contacts were made and where the company’s new packaging and stylised logo was endorsed by the trade.
For information about stocking Durston Garden Products call: 01458 442688 or for further details visit the website: www.durstongardenproducts.co.uk.