Kent & Stowe, renowned for its high-quality tools and accessories that help gardeners achieve extraordinary results, will be captivating the visitors of GLEE 2024 by unveiling its brand-new Capability Digging Spade in a truly unique and unforgettable way.
The launch will take place at the prestigious GLEE show at the NEC in Birmingham, where attendees will be treated to a spectacular performance, courtesy of Live Performers. Actors will be suspended on the Capability Digging Spade for two days, Tuesday 10th and Wednesday 11th September, and can be viewed at the entrance to Hall 7 in the mornings, and in the New Product Showcase in the afternoons.
The Live Performer will demonstrate the unmatched strength and durability of the new Capability Digging Spade, which offers gardeners a breaking strain of 130kg* to handle even the toughest of gardening tasks. The Capability Digging Spade’s unrivalled strength is owed to an extended shank, reinforced with a hardened stainless steel pin for maximum strength, with a formed, hardened steel bar welded inside the head. True to Kent & Stowe’s heritage, the spade combines traditional craftsmanship with superior quality and joins the Capability range, which includes the only trowel that gardeners ever need thanks to its multitude of features.
Visitors will also have a chance to win the live performer for a day to launch the Capability Digging Spade and captivate customers at their store by scanning a QR code incorporated into the performance. The performance will also be raising money for Greenfingers Charity, which creates magical gardens for children in hospices.
Natalie Searle, Head of Marketing & Communications, Hardware, for Kent & Stowe, commented: “We wanted to launch The Capability Digging Spade in a truly memorable way that connected with visitors whilst demonstrating its unmatched strength. We hope the Live Performance will bring some real excitement to the event and showcase Kent & Stowe’s commitment to excellence, meticulous craftsmanship and exceptional performance.”
