
Get ready for three days of expert insights, practical advice and industry intelligence across our two dynamic stages! The Hive Stage features industry leaders sharing game-changing trends and business tips. The Feed Your Business Stage focuses on transforming your food and beverage offerings into profit drivers.


See the full schedule in The Glee Show Guide below:
Don’t miss out – register for Glee now
Online registration for Glee is live, enabling buyers and retailers to get online and book their free ticket for the UK’s leading garden retail exhibition...
Online registration for Glee is live, enabling buyers and retailers to get online and book their free ticket for the UK’s leading garden retail exhibition.
To register for Glee 2025, simply visit https://www.gleebirmingham.com/visitor-registration and confirm your attendance at the show.
Get ready for Glee 2025 starting on Tuesday

The countdown to Glee 2025 is well underway as this year's show at the NEC Birmingham opens its doors to visitors on Tuesday 16th September and runs for three days until 18th September...

The countdown to Glee 2025 is well underway as this year's show at the NEC Birmingham opens its doors to visitors on Tuesday 16th September and runs for three days until 18th September.
Set to be one of the most vibrant editions in recent years, Glee 2025 continues to gain momentum, with the floorplan rapidly filling and every inch of halls 8 -12 being maximised to meet demand. Visitors can expect to explore over 450 brands, including an exciting 250 new and returning exhibitors, all gathered under one roof at the NEC Birmingham.
The latest additions to the Glee 2025 line-up highlight the show’s expanding scope and continued relevance. Making a welcome return after a decade, Mercia Garden Products rejoins the exhibitor roster, as does Gino Pizza Ovens, while Atom Grills makes its debut – all set to strengthen the appeal of Outdoor Entertaining, one of the most dynamic and fast-growing sectors at this year’s show.

Over in the all-new Food @ Glee area, flavour will be added by two leading coffee roasters, Ritual Coffee Roaster and CAYE Coffee Machines UK.
Elsewhere on the show floor, Fandango Fire Tools make a welcome return, while Landscape Plus andWilson strengthen the Landscape and Garden Decoration and Home, Gift and Clothing sectors respectively.
Matthew Mein, Glee Event Director, said: "The energy surrounding Glee 2025 is palpable. After such a strong season for gardening and outdoor living, the industry is eager to come together to build on that momentum. We’re proud to be welcoming so many new and returning brands, and it's clear that Glee is once again the destination for the garden retail community to connect, inspire, and do business."
With such an impressive exhibitor line-up and even more developments to come, Glee 2025 is not to be missed.
Find out more
Glee 2025 promises garden buyers an unrivalled opportunity to discover an exceptional mix of new, returning and long-standing exhibitors. From fresh innovation to trusted favourites, the show is the ultimate destination to explore the latest products, connect with industry leaders, and gain valuable insights into emerging trends. Make sure to mark your diaries for 16th–18th September 2025 and be part of the event that continues to define the future of garden retail.
For more information, to register your interest in exhibiting, or to secure your free ticket to Glee 2025 please visit www.gleebirmingham.com or call +44 (0)203 3545 9752.
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On Wednesday 17th September, 11:30am-12:00pm at The Hive Stage, Alan Roper, Managing Director of Blue Diamond Garden Centres, will sit down for an unfiltered, no-holds-barred industry conversation.
Renowned for reshaping garden centre retail and setting new benchmarks for success, Alan is ready to answer your questions head-on, from business growth and leadership to the future of the sector, and even what comes after achieving your vision.
Guiding the conversation will be Phil Wright, host of The Underground Podcast, who will be putting your questions directly to Alan in front of the live Glee audience.
This isn’t a keynote. This is your chance to shape the discussion. Whether it’s customer experience innovation, resilient business models, company culture, or Blue Diamond’s journey towards 2035 – no topic is off limits.
But to make it happen, Glee wants to hear from you. Submit your questions now via the Glee website: An Industry Conversation with Alan Roper. Deadline for submissions: Sunday 8th September 2025.
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Soho Sumex Tools get ready for Glee debut
Stand 9H80

Excited to be exhibiting for the first time this year are Soho Sumex Tools, a well-established manufacturer of gardening products – including gardening hand & power tools, watering accessories, gloves & kneeling pads, solar products, cooler boxes and storage systems, as well as general hand tools...

Excited to be exhibiting for the first time this year are Soho Sumex Tools. We are a well-established manufacturer of gardening products - including gardening hand & power tools, watering accessories, gloves & kneeling pads, solar products, cooler boxes and storage systems, as well as general hand tools. We’ve been supplying private label products to the UK for over 15 years.
Customers can select from our wide range of products, which offer exceptional value and can be tailored to your individual requirements.

We are proud to have some of the UK’s largest DIY retailers and builders’ merchants among our customers, including Wickes, B&Q, Screwfix and Travis Perkins - a testament to the quality and service we provide.
And with our newly established UK support team, we can now offer an even higher level of customer care and support.
We mostly supply larger volumes, shipped on an FOB basis, however we can also offer shipping, storage & logistics support if required.
We look forward to welcoming you to our stand at Glee show, 9H80!

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Woodmansterne is set to make a big impact at Glee, presenting its latest Gift Packaging Collection alongside its award-winning greeting cards at Hall 9, Stand D31–E30.
The stand is styled with a striking botanical design by licensed artist Sarah Gordon, creating an inviting space for visitors and welcoming them with refreshments and treats.
With every gift wrap item made entirely from paper and fully recyclable, Woodmansterne’s Gift Packaging Collection is sustainable, stylish, and stunning.
Alongside their Gift Packaging Collection, visitors will explore a carefully curated range of new products, featuring The Leaf, National Trust, Greenfingers Charity, Emma Bridgewater, Quentin Blake, and more than 20 leading UK publishers through its W-Select Category Management Programme.
Woodmansterne will also show retailers how to boost retail sales through cross-selling greeting cards and gift packaging, creating engaging in-store displays that delight shoppers.

As a prospering third-generation family business, Woodmansterne values the environment and is passionate about protecting it so that future generations can prosper too. They are committed to using sustainable materials and practices wherever possible, continually seeking new ways to reduce their environmental impact.
- Their Gift Packaging Collection is made from the highest-quality, sustainably-sourced materials and every item in the collection is made entirely from paper, making them 100% fully recyclable – a first in the UK.
- They have eliminated all plastic packaging from their product across both retail and shipment of goods to stores.
- They pride themselves on maintaining the majority of their products through UK manufacturing and supply, working only with European and Far East suppliers who adhere to both environmental and ethical standards.

Join Woodmansterne for a coffee and a chat in Hall 9, Stand D31–E30, and discover why they’re the UK’s leading name in greeting cards and gift packaging.
Call: 01923 200600 | Email: hello@woodmansterne.co.uk | Visit: www.woodmansterne.com
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Discover innovation and inspiration with Meadow View Stone
Stand 11E51-F50

Meadow View Stone returns to Glee 2025 with a showcase of innovation, value and premium design that continues to transform garden centre retail. With proven success from 2024 product launches, this year’s offering builds further, combining visual impact with commercial performance...

Meadow View Stone returns to Glee 2025 with a showcase of innovation, value and premium design that continues to transform garden centre retail. With proven success from 2024 product launches, this year’s offering builds further, combining visual impact with commercial performance.
Renowned for innovation, Meadow View Stone introduced industry-leading, smart visualization technology in 2024 allowing customers to see what their chosen gravel or paving would look like in their garden before they buy. This year sees the capability of the technology expanded so customers can navigate from their mobile phone across different gravels, pavings, colours and sizes and check the Meadow View Stone website for stockists and use the gravel calculator guide.
Also launching at the show:
- Promotional Packs- offer great value decorative aggregates on our high-volume, unwashed products. This range was designed to help our customers to drive volume sales.
- Spanish Gold 12-20mm, a stunning premier cream / buff blend with accents of bronze and grey, bringing Mediterranean warmth to UK gardens. A beautiful addition to the very classy range of marble products offering that something different.
- Slender Feature Stones are a similar material to a slate, that is long and slim in structure. They have a layered texture and striking colour variations throughout and are perfect for edging or even as upright statement installations.
From premium aesthetics to budget-friendly solutions, Meadow View Stone’s stand at 11E51-F50 will demonstrate how to blend inspirational product ranges with sales-driven merchandising.
Whether you're looking to refresh your offer or drive customer engagement, make Meadow View Stone your first stop at Glee. The future of garden retail starts here – visit us on stand 11E51-F50.
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Growing together: Hozelock and GF Garden at Glee
Stand 12E53-11B52
Since Exel Industries acquired GF Garden in 2022, the brand has been bringing fresh energy to the UK gardening world. Based in Italy, GF Garden is known for its colourful and innovative equipment for watering, irrigation, garden maintenance, and outdoor living. At this year’s Glee, GF stands proudly alongside its sibling brand Hozelock, showing how together they create the perfect partnership for gardeners at every stage of their journey...

Since Exel Industries acquired GF Garden in 2022, the brand has been bringing fresh energy to the UK gardening world. Based in Italy, GF Garden is known for its colourful and innovative equipment for watering, irrigation, garden maintenance, and outdoor living. At this year’s Glee, GF stands proudly alongside its sibling brand Hozelock, showing how together they create the perfect partnership for gardeners at every stage of their journey.
As gardening continues to inspire people of all ages, two complementary brands are working hand in hand to support every stage of the gardener’s journey: Hozelock and GF.
For over six decades, Hozelock has been the trusted name for the traditional gardener, offering reliable, durable solutions designed for those who value quality and expertise in their outdoor spaces. Its heritage and innovation have made it a go-to choice for gardeners who want tools they can depend on season after season.
Alongside this, GF steps in as the younger sibling, bringing a fresh, colourful energy to gardening. Perfect for beginners or those who want to add a splash of fun to their outdoor routine, GF provides an easy introduction to the joys of growing and nurturing plants. It’s ideal for new gardeners who may one day grow into the more traditional products offered by Hozelock.
Together, the two brands create a seamless path. GF makes gardening approachable and exciting, while Hozelock ensures gardeners have the trusted equipment to continue their journey as their passion and skills develop.
At this year’s Glee trade show, we’re excited to showcase how GF Garden and Hozelock complement each other perfectly, supporting gardeners from their first potted plant to a flourishing garden full of life.
If you’re seeking reliability or a splash of colour, you’ll find both sides of gardening’s future with us at Glee.
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As one growing season comes to an end and we start looking ahead to the next, Miracle-Gro® is showcasing its new product range for 2026.
Here to provide a helping hand to all gardeners, the brand’s £2m+ investment in a new fully integrated brand campaign to help drive category penetration and brand growth, enabling consumers to create greener spaces for happier and healthier lives.

The new-look for the refined Miracle-Gro® Growing Media and Plant Food ranges are being unveiled at Glee 2025. This follows the launch of the updated Lawncare range at Glee 2024 and unites the full Miracle-Gro® product range under the brand’s iconic yellow colourway.
Additionally, the Miracle-Gro® Growing Media and Plant Food range will now be adorned with the NEW Miracle-Gro® Quality Guarantee roundel. Featuring on and off-packs, the guarantee message aims to build confidence amongst gardeners that the Miracle-Gro® range of composts and plant foods will help them to grow bigger plants with more flowers and greener leaves.

Miracle-Gro® is also excited to unveil its new brand campaign later this year which will see the brand provide a helping hand to all gardeners, to create an outdoor space they can be proud of.
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Kent & Stowe, renowned for its high-quality tools that help gardeners achieve extraordinary results, is proud to debut its most advanced watering collection to date at Glee 2025.
The tightly curated collection benefits from precise engineering and thoughtful ergonomic touches, and the range offers trade buyers a new benchmark in quality, one that is both ‘patio worthy’ and built to last. At the heart of the new watering range is durability, as every product has been meticulously developed to minimise wear and reduce leaks, ensuring complete customer satisfaction, helping to drive meaningful growth.
This isn’t just a watering range, it’s a fresh, distinctive offer that creates a design statement with its sleek, contemporary styling.The refreshingly different Kent & Stowe watering collection blends beautifully into any outdoor setting, from cottage garden patios to modern, urban gardens.

The range includes:
- The Metal Spray Gun: Crafted from a tough aluminium alloy throughout the body and inlet to guard against drops and damage. It also features an ergonomic grip and thumb control lever for simple, precise watering
- The Extraordinary Hose: This heavy-duty hose is manufactured with 6-strand knitted helix technology for anti-kink and anti-torsion performance. An expanded PVC layer delivers a lightweight feel while remaining frost proof down to -30°C, ensuring year-round reliability.
- The Metal Connector Set: Engineered from premium-grade metal with extended connector lengths for a tighter grip and reduced risk of leaks. Ideal for customers seeking peace of mind and long-term value.
- The Metal Hose Reel Set: The aluminium chassis and stainless steel drum provide unmatched reliability, incorporating everything you need to get watering. The set includes: the Extraordinary Hose 30m, the Metal Spray Gun and the Metal Connector Set. For effortless assembly, it has been crafted with ease of use in mind, and can be connected and used within just a few minutes.

Visit Kent & Stowe in Hall 10, Stand C51-F50, to explore the full new 2026 collection.
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Cutting-edge innovation from Burgon & Ball
Stand 9B61-D60

Glee this year sees a wide range of innovation from Burgon & Ball, creator of beautiful premium tools, accessories and gifts since 1730. From a major relaunch of its premium RHS-endorsed hand cutting tools, to extensive new choices in beautiful gardening gifts, there’s something to appeal to every retailer...
Glee this year sees a wide range of innovation from Burgon & Ball, creator of beautiful premium tools, accessories and gifts since 1730. From a major relaunch of its premium RHS-endorsed hand cutting tools, to extensive new choices in beautiful gardening gifts, there’s something to appeal to every retailer.

Cutting-edge changes
At Glee the spotlight is on Burgon & Ball’s cutting tools, as it unveils the first phase of an extensive review of its cutting ranges - the only cutting tools endorsed by the RHS, that trusted name that gardeners look for.
The changes on show at Glee make the RHS-endorsed cutting range simple to navigate for both shopper and retailer; easier to merchandise; and straightforward to shop. New reduced-plastic packaging also allows the shopper to handle the tool before purchase.
All this, and three new cutting tools are joining the line-up, too!
A new RHS Gifts for Gardeners collection
Visitors can also get a first look at Burgon & Ball’s new design collection in the top-selling RHS Gifts for Gardeners series. The new design showcases one of the biggest gardening trends of recent years. This 12-piece new collection also introduces exciting new gifting lines, extending the range’s appeal into the home, as well as the garden.

Great extensions to existing RHS Gifts
Building on one of Burgon & Ball’s most popular RHS Gifts for Gardeners design collections, four proven sellers from other RHS Gifts collections join the line-up of this much-loved design, which has set sales records since its launch.
Limited-edition gifting collection
There’s also a charming new limited-edition gifting collection. The three-piece mini-range features some of Burgon & Ball’s top-selling gardening gifts, in an adorable design with a timeless and elegant colourway. With a strictly limited production, retailers are advised to secure their stock early!

With all this on offer, make sure you don’t miss out! Visit Burgon & Ball at Hall 9, Stand B61-D60.
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Altico Garden Products will launch its new campaign ‘Make Any Garden Beautiful’ at Glee Birmingham, in collaboration with leading garden designer Katie Rushworth.
Katie has worked with Altico to create two inspirational garden looks, showing how decorative aggregates, pebbles, rockery, and edging can be combined with plants and accessories to deliver stylish, achievable outdoor spaces.
Trusted advice, in-store
The campaign goes beyond display inspiration. Katie’s advice will be built into point-of-sale displays, giving shoppers clear, practical guidance as they browse. New aggregates POS will include feature boards, QR-linked videos, and digital content designed to spark ideas and support confident purchasing decisions.
This approach not only makes garden projects easier for customers, but also helps retailers increase engagement, link categories, and drive cross-sales across aggregates, plants, and accessories.
A major year for Altico
Alongside the campaign, Altico will launch more than 70 new products for 2026, including a new decorative aggregates range, a first-to-market stepping stone and wall plaque collection, a premium water feature range, and exciting new additions to the best-selling Virtue range.
See it all at Glee Birmingham 2025
Visit Altico at Stand 10F51-G50, 16–18 September, to meet the team, see the new campaign in action, and explore how “Make Any Garden Beautiful” can help inspire your customers and grow your sales.
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Fargro sets its sights on growth
Stand 12G50–H51

Fargro – the UK’s leading wholesaler of decorative pots and containers – is set to make a major statement at Glee 2025, where they’ll unveil an ambitious growth strategy, a striking new stand design in a fresh, new location, plus the launch of its National Product Catalogue 2025–26...

Fargro – the UK’s leading wholesaler of decorative pots and containers – is set to make a major statement at Glee 2025, where they’ll unveil an ambitious growth strategy, a striking new stand design in a fresh, new location, plus the launch of its National Product Catalogue 2025–26, which will showcase more than 200 new additions for both retail and grower markets. Visitors can find Fargro at stand 12G50–H51, but this years’ experience promises to be unlike anything they’ve seen from the brand before.
A new chapter for Fargro at Glee Breaking from tradition, Fargro’s stand has been completely reimagined with a lifestyle-led approach, designed to make it easier than ever for visitors to picture products in a real retail setting. Inspired by the season’s on-trend hues of teal and green, and elevated with regal accents, the displays will fuse visual inspiration with commercial opportunity, helping buyers see how these ranges can transform their own offerings.
New season, new heroes While Fargro favourites, including best-selling added-value and decorative lines, will be on show, it’s the new introductions that will take centre stage. Among the standout additions for 2026 are the Premium Hudson and Lucia planters from CTI, the elegant Royal and Regency designs, and the stone-look King Arta and Lady Cathryn planters, the latter adding a touch of grandeur to any retail display. Bringing the 2026 Colour of the Year* - Transformative Teal - will be the Country Garden Collection, which will feature striking designs in teal and rich greens, perfect for the trend conscious shopper.
The much-loved magnesia collection will also grow with the arrival of charming new animal figures, from cows, foxes and owls to characterful birds, plus a bronze-look series featuring an ape, cow, dog and elephant. The decorative stick range will welcome the whimsical new Mushroom collection, perfect for seasonal merchandising.
For the home-grown market, Fargro are showcasing DCM Plant Based Feed - the perfect choice for healthy, vibrant growth in peat-free compost. Made entirely from plant-based ingredients and Soil Association certified, this premium fertiliser offers a sustainable solution for gardeners. Discover why it’s an essential addition to your retail range.
Melanie Wood, Head of Marketing at Fargro, said: “Our focus at Glee 2025 is growth – for Fargro and for the retailers and growers we partner with. From inspirational new product lines to our boldest stand design yet, we’re creating more ways than ever to help our customers boost sales and delight their own customers.”
Visit or connect Meet the Fargro team at Glee 2025 in Hall 12, stand G50–H51. If you can’t attend, the company’s showrooms in Northwich and West Sussex offer the perfect opportunity to explore the complete range, meet the team, and discuss bespoke design and sourcing services for exclusive product development.
To book an appointment, email:
For more information, visit www.fargro.co.uk or call (01903) 726100.
* https://www.wgsn.com/en/blogs/key-colours-aw-2627
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Visitors to this year’s Glee won’t want to miss a trip to Hall 11, where Johnsons Lawn Seed is set to unveil a stand – and a series of product launches – guaranteed to turn heads.
The UK’s oldest lawn seed brand is promising visitors a stand that’s impossible to overlook. With a flower power-inspired photowall perfect for snapping and sharing, plus a video headerboard wrapping around the display, Johnsons is setting the scene for a show full of newness, both in look and in product line-up.
But the real excitement lies in the innovations. With a proud history of bringing first-to-market solutions, Johnsons will use Glee 2025 to introduce a revolutionary new lawn seed concept for season 2026. Designed to bring even more nature back to our gardens, this breakthrough mix promises naturally self-sufficient, multi-purpose, low-maintenance lawns that stay beautifully green, with a little extra luck for those who stock and sow it.
And that’s just the beginning. In an exciting sideways step, Johnsons is drawing on its unrivalled expertise in wildflowers to create a product unlike anything currently found in garden centre greenhouses or plant areas. This completely new category promises to broaden opportunities for retailers while giving gardeners another reason to choose Johnsons.
Visitors will also find the latest from Neudorff, which is distributed exclusively in the UK by Johnsons Lawn Seed. Expect fresh packaging solutions, plus even more innovation joining the line-up for 2026.
Guy Jenkins, Consumer Manager at Johnsons Lawn Seed, said: “Johnsons Lawn Seed has a proud tradition of innovation, and we’re thrilled to be building on that legacy with some of our most exciting launches yet. Glee is always the highlight of our year, and 2025 will be no exception. From the new-look stand to the products we’re unveiling, there’s a lot to discover.”
Find the Johnsons Lawn Seed team in Hall 11, Stand A61-B60, and be among the first to see what’s new at Glee 2025, or visit www.johnsonslawnseed.com for more information regarding the existing product portfolio.
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GARDENA is set to make a big impact at Glee 2025 on stand 10G51-9B50, where we’ll be announcing our exciting 2026 innovations in watering, garden tools and more.
Alongside our much-loved best-selling core range and eye-catching POS, visitors will get a first look at the future of gardening, designed to engage and inspire.
This year, we will be offering retailers exclusive deals and discounts available only at our stand.
Whether you’re looking to refresh your range or discover what’s next in gardening innovation, GARDENA is ready to help you grow your business with trusted products.
Flymo to announce 2026 range expansions at Glee
Flymo is ready to turn heads at Glee 2025, stand 10G51-9B50, as we celebrate 60 years of innovation, heritage and trusted garden care.
This year, we’re proud to showcase our beloved leading range while announcing exciting new additions that expand our cordless line-up.
This year, we are proud to unveil revolutionary innovation that will redefine convenience and performance in lawn care.
As we honour six decades of shaping the way people care for their gardens, we’re also looking firmly to the future-continuing to deliver smart, easy-to-use tools that make gardening effortless.
Howard Scott, Country Manager, said: “Glee brings together the entire garden retail community under one roof, giving us the perfect platform to engage with loyal partners and meet potential new stockists looking for a trusted partner to support their growth.
“Glee has a unique energy - it’s focused, vibrant, and truly tailored to our sector. No other show offers the same depth of engagement with garden centres and outdoor specialists.
“We’re so excited to display our 2026 innovations this year for GARDENA and Flymo.”
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Branded Garden Products returns to Glee with Thompson & Morgan and Suttons
Stand 9G74

Branded Garden Products is bringing two of Britain’s most recognised and trusted gardening names back to Glee for the first time in over a decade. Thompson & Morgan and Suttons will be showcasing an exciting line-up of new retail-focused product launches, designed to inspire customers and strengthen retailer ranges with proven, profitable concepts...

Branded Garden Products is bringing two of Britain’s most recognised and trusted gardening names back to Glee for the first time in over a decade. Thompson & Morgan and Suttons will be showcasing an exciting line-up of new retail-focused product launches, designed to inspire customers and strengthen retailer ranges with proven, profitable concepts.
Visitors to stand 9G74 can expect a host of innovation alongside the heritage and expertise for which both brands are renowned. Thompson & Morgan will be unveiling a brand-new retail range of culinary mushroom kits, alongside fresh seed collections tailored for modern gardeners. With a strong focus on quality and consumer engagement, the T&M team will be on hand to discuss UK retail, wholesale and export opportunities. This is a brand steeped in history, but looking firmly to the future – confident that its retail proposition will resonate with today’s gardeners while driving consistent profitability for trade partners.
Suttons, another household name with deep horticultural roots, will showcase its latest retail-focused seed collections together with its popular seasonal range of grafted vegetable plants. With innovative products backed by a strong support package of merchandising, marketing and a dedicated sales team, Suttons aims to equip retailers with all the tools required for growth in 2025 and beyond.
Branded Garden Products is set to inject fresh buzz into the retail scene. Come and meet the team, explore the new ranges, and discover how these iconic brands can help grow your business.
Contact B2B Director Mark Burberry for more information Phone: 07966 557734 Email: mburberry@thompson-morgan.com
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The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News.
After this launch issue we will be publishing further Glee Daily News issues as follows:
- Glee Preview - 10th September
- Glee Build-up - 15th September
- Glee Day 1 - 16th September
- Glee Day 2 - 17th September
- Glee Day 3 - 18th September
- Glee 2025 Omnibus - 30th September
Exhibitors should contact Alan Burdon, alan@pottingshedpress.co.uk, or 07939 048899, for advertising details.

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Food @ Glee: a delicious new chapter
New sector Food @ Glee is set to transform the show experience, offering garden centres and retail buyers the opportunity to explore the growing world of food and drink in garden retail...

New sector Food @ Glee is set to transform the show experience, offering garden centres and retail buyers the opportunity to explore the growing world of food and drink in garden retail.
Launching exclusively at this year’s show, Food @ Glee brings together a carefully curated selection of producers, suppliers and innovators from the world of speciality food and drink, catering solutions, and destination retail experiences. As garden centres continue to cement their position as lifestyle destinations, food is playing an increasingly important role in the customer journey. Recognising this shift, Glee’s organisers have crafted a new platform where quality, provenance and retail opportunity meet to create a must-visit zone for buyers looking to capitalise on the powerful connection between food and leisure.
The inaugural line-up for Food @ Glee showcases a high calibre of brands and expertise, including many exclusive to the 2025 event. Brakes – a Sysco Company, the UK’s leading wholesale food supplier, marks a major coup for the show. Coffee King Ltd will bring café culture solutions tailored to garden retail, while Appetite Me / Twisted Vanilla is renowned for bespoke food development in farm shops and food halls. The Full Range Ltd adds procurement expertise to help garden centre operators streamline supply chains and drive profitable catering operations. Arrange Spaces Ltd will highlight its skills in restaurant design and build, creating standout farm shops and delis, while Magrini Ltd will showcase commercial coffee and milk equipment, complemented by live barista demonstrations from 200 Degrees Coffee.
The line-up is further enriched by Beanworks Coffee Roasters, CAYE Coffee Machines UK, Co-op Wholesale, iSqueeze, Long Clawson Dairy, Ritual Coffee Roasters, Smoked Bishop, The Amazing Chocolate Workshop, Tudor Tea & Coffee, Stagecraft Display Ltd, Whitco Catering and Bakery Equipment, Nisa Retail, and Pleydell Smithyman. Together, these exhibitors promise a diverse mix of indulgent food experiences, specialist equipment, and strategic insights, reinforcing Food @ Glee as a must-visit showcase for 2025.
Workshops, demos, and the Feed Your Business Stage Beyond exhibition stands, Food @ Glee provides practical workshops and live demonstrations of pop-up cafés and mobile food units. Sessions cover menu development, supplier selection, sustainability, and cost management, giving visitors actionable strategies to enhance their food offerings.
On the Feed Your Business Stage, expert-led talks explore menu engineering, kitchen design, food truck partnerships, farm shop development, technology-driven cooking, and coffee model evolution. Participating brands include Brakes, WhitCo, Debag, the Foodservice Equipment Association, Choice Marketing, Perrywood, Raemoir, and Warbeck Garden Centres, equipping operators with tools to maximise dwell time, margins, and customer loyalty.
Key stage sessions include:
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- Tuesday 16th Sept | 15:30–16:00 – The Psychology of Design: How Smart Choices Drive Business Success
- Wednesday 17th Sept | 10:45–11:15 – Kitchen Revolution: Modern Cooking Tech That Reduces Energy Bills & Improves Food Quality
- Thursday 18th Sept | 13:30–14:00 – The Perfect Rise: Baking Technology That’s a Secret Weapon
Celebrating excellence: Greatest Food & Drink Awards In partnership with Garden Trade News, Food @ Glee will host the Greatest Food & Drink Awards, recognising the very best in garden centre food and beverage, including The Greatest Food & Drink Team, Greatest Catering Support Team, and The Greatest Garden Centre Afternoon Tea.
Exhibitor spotlights
- Magrini - visitors can experience a range of commercial coffee machines and hot and cold milk solutions, including traditional espresso machines with automatic tamping and stand-alone milk texturing units. Live demonstrations show how automation can reduce queues, increase productivity, and cut milk waste. Amanda Grove, Marketing Manager, says: “Glee is the perfect exhibition to showcase what Magrini can offer the garden centre café market.”
- The Full Range Limited - sharing a stand with Brakes, The Full Range will showcase procurement solutions designed to streamline operations and improve margins. Nicky Prentice, Managing Director, notes: “Managing a garden centre day-to-day is a huge job; we take care of your supply chain so you can focus on your customers. Our speaker sessions will provide practical insights into profitable catering operations.”
- iSqueeze - demonstrating a variety of juice, smoothie, and plant-based milk machines, iSqueeze will highlight how high-quality beverages can differentiate garden centre cafés and increase customer dwell time. Elias Ebert, Managing Director, says: “Garden centres are more than plants; refreshing, top-quality juice can drive repeat visits and boost profits.”
- WhitCo Catering & Bakery - WhitCo brings over 30 years of foodservice expertise with a fully integrated hospitality stand featuring Debag, Wilmax, Tilia, and LightFry, alongside bespoke design services. Visitors can explore air-frying technology, German-engineered bakery ovens, and stylish furnishings that optimise customer flow and profitability. CEO Vita Whitaker adds: “With the right partners and tools, operational pressures can be turned into commercial opportunity.”
Why Food @ Glee matters Food is no longer an add-on in garden retail, it is a core ingredient in creating vibrant, multi-sensory retail environments. Whether for grab-and-go, café menus, or curated in-store food halls, Food @ Glee is the hub for discovering ideas, sparking collaborations, and shaping future success stories.
Find out more
Glee 2025 promises garden buyers an unrivalled opportunity to discover an exceptional mix of new, returning and long-standing exhibitors. From fresh innovation to trusted favourites, the show is the ultimate destination to explore the latest products, connect with industry leaders, and gain valuable insights into emerging trends. Make sure to mark your diaries for 16th–18th September 2025 and be part of the event that continues to define the future of garden retail.
For more information, to register your interest in exhibiting, or to secure your free ticket to Glee 2025 please visit www.gleebirmingham.com or call +44 (0)203 3545 9752.
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Glee Green Heart set to bloom
The Green Heart at Glee 2025 is flourishing with fresh energy and an outstanding line-up of leading plant and nursery specialists...

The Green Heart at Glee 2025 is flourishing with fresh energy and an outstanding line-up of leading plant and nursery specialists.
Returning favourites – including Darby Nurseries, Grafton, Hardy’s Cottage Garden Plants, Pond Plants UK, New Leaf Plants, Craigmarloch Nurseries, Gardeners Kitchen and Anglo Aquatic – will once again take centre stage, joined by exciting new names such as Lovania, Golden Grove, HSK, and Farplants. Together, they’ll transform this much-loved zone into a lush, vibrant hub bursting with seasonal inspiration and horticultural excellence.
Anglo Aquatic Plants, crowned Best Stand Winner in 2024, returns this year to defend its title – a testament to the high calibre of displays that define the Green Heart and set the tone for quality plant retailing across the show.
Also returning in 2025 is the Green Heart Café, offering a relaxed, welcoming space for plant buyers and retailers to pause, connect and take stock. Nestled among a stunning array of plants and greenery, the café provides the perfect spot to rest, regroup and soak up the atmosphere of this thriving marketplace.

Find out more
Glee 2025 promises garden buyers an unrivalled opportunity to discover an exceptional mix of new, returning and long-standing exhibitors. From fresh innovation to trusted favourites, the show is the ultimate destination to explore the latest products, connect with industry leaders, and gain valuable insights into emerging trends. Make sure to mark your diaries for 16th–18th September 2025 and be part of the event that continues to define the future of garden retail.
For more information or to register your interest in exhibiting, visit www.gleebirmingham.com or call +44 (0)203 3545 9752.
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Packed seminar programme
Glee is set for a dynamic and future-focused seminar programme, designed to spark insight, drive profitability, and energise the garden retail sector...

Glee is set for a dynamic and future-focused seminar programme, designed to spark insight, drive profitability, and energise the garden retail sector.
This year’s content will be delivered across two specialist stages. The Hive will serve as the hub for all things garden retail, from leadership and sustainability to business strategy and future trends. Meanwhile, the Feed Your Business Stage, located in the newly launched Food @ Glee area, will take a deep dive into the commercial opportunities within catering, hospitality, foodservice and food retail as well as design.
Profit, purpose and the ‘Garden Centre of the Future’
From high-level strategy to hands-on innovation, Glee 2025 addresses the real challenges and opportunities facing today’s garden retailers. Central to the programme is the need to balance profit and purpose, and lead businesses into a new era defined by smarter operations, sustainable growth, and unforgettable customer experiences.
In one of the most unique and interactive sessions of the show, Michael Perry – better known as Mr Plant Geek – returns with his ever-popular ‘Future Plants’ insights. This year, he’ll take things a step further by hosting an exclusive walking tour of the show, giving participants the chance to meet the pioneering growers behind the next generation of plants set to transform UK garden centres.
In a flagship keynote, Pleydell Smithyman’s Paul Pleydell will unveil their visionary take on the “Garden Centre of the Future”, combining architectural creativity with real-world data to show how design can power everything from dwell time to footfall and spend.
In one of the most anticipated sessions of the show, Alan Roper, Managing Director of Blue Diamond Garden Centres, will offer a rare behind-the-scenes look at leadership in action. “An Industry Conversation” will explore his approach to retail transformation, culture, and staying ahead in a competitive and increasingly digital landscape.
Alan is inviting the industry to submit their questions ahead of the session in a unique opportunity to engage directly with one of the most influential voices in garden retail. Whether you’re curious about leadership strategies, business transformation, or the future of the sector, Alan wants to hear from you.
British Garden Centres will also take centre stage with “Buzzing with Innovation: Next Gen Leaders”, where Amy and Libby Stubbs present how the next generation is not just preserving a legacy but actively rewriting what success looks like in the modern retail era.
The HTA will also bring its invaluable market intelligence to The Hive stage, helping retailers decode the latest research, performance metrics and consumer trends in their session “Pollinating Insights”. With a clear focus on data-led decision making, this is a must-attend for anyone looking to build resilience and plan for the long term.
Other sessions explore technology, supply chain strategy, and sustainability as competitive levers, showcasing stories of garden centres that are not just surviving but thriving by placing environmental and ethical practices at the heart of their operations.
Feeding growth
On the Feed Your Business Stage, content is all about delivering ROI through food and catering. From expert-led sessions on menu engineering and kitchen design, to talks on food truck partnerships, the power of farm shops, technology-driven cooking methods, and the evolution of the high-street coffee model, attendees will walk away with actionable ideas to increase dwell time, margin, and customer loyalty.
Sessions from Brakes, Whitco, Debag, the Foodservice Equipment Association, Choice Marketing, Perrywood Garden Centres, Raemoir Garden Centre, Warbeck Garden Centre and others will equip businesses with the tools to make smarter decisions in layout, procurement, sustainability, and even menu insight, making Food @ Glee an essential destination for garden centres evolving their food and beverage offer.
Celebrating excellence
Finally, Glee has long recognised and celebrated creativity and innovation, and this year will be no different. The Glee New Product Awards return as a major highlight, spotlighting the most exciting product launches and giving buyers a direct line to the next big thing.
New for 2025, GTN’s Greatest Food & Drink Garden Centre Team Awards joins the line-up, recognising the teams behind the UK's most successful catering offers. Categories will celebrate excellence in everything from afternoon tea to traybakes to customer service, shining a spotlight on the F&B teams helping redefine the garden centre experience.
To find out more about Glee’s thriving seminar programme, be sure to visit www.gleebirmingham.com/seminars.
Find out more
Glee 2025 promises garden buyers an unrivalled opportunity to discover an exceptional mix of new, returning and long-standing exhibitors. From fresh innovation to trusted favourites, the show is the ultimate destination to explore the latest products, connect with industry leaders, and gain valuable insights into emerging trends. Make sure to mark your diaries for 16th–18th September 2025 and be part of the event that continues to define the future of garden retail.
For more information or to register your interest in exhibiting, visit www.gleebirmingham.com or call +44 (0)203 3545 9752.
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GIMA Business Village at Glee 2025
Glee, in partnership with GIMA, has confirmed that a record-breaking number of exhibitors have already secured their space within the GIMA Business Village at Glee 2025...

Glee, in partnership with GIMA, has confirmed that a record-breaking number of exhibitors have already secured their space within the GIMA Business Village at Glee 2025.
This dedicated showcase for GIMA members is experiencing unprecedented demand, reflecting the growing recognition of the association’s value among both established and emerging brands across the garden, home, DIY, and peripheral markets.
The GIMA Business Village has long been a central hub within Glee, providing a launchpad for innovative brands and a crucial networking space for industry professionals. One of the key factors behind its continued success is the unique opportunity it offers for businesses to exhibit with the support of GIMA, enabling them to gain exposure, build connections, and benefit from expert guidance in a highly visible and collaborative setting.
The rapid expansion of GIMA’s membership is also contributing to this momentum, as more brands recognise the value of aligning with the association. Companies within and beyond the garden industry are increasingly leveraging GIMA’s extensive network, business support services, and industry expertise to drive growth and visibility.
A standout feature of the GIMA Business Village at Glee is the hugely popular GIMA Hosted Meetings. These highly effective, pre-arranged networking sessions offer suppliers direct access to influential buyers, fostering meaningful business relationships and unlocking new sales opportunities.
Matthew Mein, Glee Event Director, commented: “We are thrilled to see such a strong response to the GIMA Business Village at Glee 2025. The record-breaking exhibitor numbers are a testament to the strength of our partnership with GIMA and the vital role this dedicated area plays in supporting new and established businesses alike. With the continued success of the GIMA Hosted Meetings and the invaluable resources GIMA provides, the Business Village remains an essential hub for industry growth and collaboration.”
Vicky Nuttall, GIMA Director, added: “The fact that we are seeing such unprecedented demand for space within the GIMA Business Village is a clear indication of the value that GIMA brings to its members. Our expanding membership base and the increasing recognition of the support we offer are driving this growth. Exhibiting alongside likeminded businesses, with GIMA’s guidance and the added benefit of initiatives like the GIMA Hosted Meetings, ensures that our members gain the maximum return from their presence at Glee.”
Find out more
Glee 2025 offers garden buyers an unparalleled opportunity to explore a diverse range of products, connect with industry leaders, and gain insights into the latest trends. Mark your diaries for 16th to 18th September 2025 and be part of an event that continues to shape the future of garden retail.
For more information or to register your interest in exhibiting, visit www.gleebirmingham.com or call +44 (0)203 3545 9752.
For more information about GIMA, including how to become a member, visit www.gima.org.uk
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Garden retailers who are seeking new suppliers are warmly invited to sign up to the GIMA Hosted Meetings at Glee 2025.
The Hosted Meetings will take place at the GIMA Lounge in the GIMA Business Village (Hall 9) for the duration of Glee, which is running from Tuesday 16th – Thursday 18th September at the NEC, Birmingham. The format will consist of 10-minute introductory sessions with up to 10+ suppliers in a relaxed, non-pressurised environment, designed to gauge if there is potential for you to work together. It is a fast and efficient way to jump on seasonal promotions, spot buys or simply keep an eye on what’s new and up-coming in the market.
Meetings can be arranged between visitors and any of the hundreds of companies exhibiting at Glee this year. This superb portfolio ensures that retailers will be spoilt for choice when selecting suppliers for their Hosted Meetings.
GIMA is home to more than 200 members and over 40 new exhibitors amongst the 70 that are joining the GIMA Business Village at this year’s show. A broad swathe of product categories are represented, including: Garden Care, Landscaping & Garden Decoration, Outdoor Entertaining, Plants, Food, Home, Gift & Clothing, Retail Services & Experiences and Pet Products,
If you would like to participate in the GIMA Hosted Meetings at Glee, contact the GIMA team by the deadline of 8thAugust via email at info@gima.org.uk .
For further information about GIMA visit the website: https://gima.org.uk/
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Autumn Fair and Glee to co-locate for 2026
Hyve Group has announced the exciting co-location of Autumn Fair and Glee at the NEC Birmingham in 2026. Autumn Fair will take place 6-9 September 2026 and Glee will take place 8-10 September 2026...

Hyve Group has announced the exciting co-location of Autumn Fair and Glee at the NEC Birmingham in 2026. Autumn Fair will take place 6-9 September 2026 and Glee will take place 8-10 September 2026.
This strategic move by two industry-leading trade exhibitions unlocks multiple benefits for their respective sectors, creating a stronger, future-proofed platform that supports the long-term retail growth and successes of the industries they represent. Driven by industry feedback, extensive research, and considered planning to streamline the buying calendar the co-location will deliver new opportunities, maximise return on investment and enhance the experience for both exhibitors and visitors.
Sitting alongside Autumn Fair, the UK’s leading home, gift, and fashion exhibition with a four-day content programme, Glee, the premier event for the garden retail sector, will continue as a dedicated three-day showcase for the garden, leisure, and pet industries. Each show will continue to bring their distinct identity, voice, and ethos.
Delivering tangible value across the board, aligning both events unlocks extensive commercial opportunities. Exhibitors gain access to a broader network of high-quality buyers spanning home, gift, and garden sectors. Meanwhile, the thousands of retail buyers attending Autumn Fair and Glee will benefit from expanded cross-sector buying opportunities, accessing a wider range of suppliers, trends, and innovations.
Enhancing return on investment for all participants, the co-location delivers cost and time efficiencies, providing strong insight into broader consumer trends that are driving growth opportunities for both audiences. Ultimately, co-location will foster new business partnerships, streamline the sourcing experience, strengthen innovation, and drive increased sales for all involved, resulting in an exceptionally powerful and uniquely comprehensive trade event.
Jackson Szabo, Retail Portfolio Director, Hyve Group, comments, “We’re excited to announce the alignment of Glee with Autumn Fair from September 2026. The Hyve Group’s heritage across its retail portfolio, Spring Fair, Autumn Fair and Glee, has been delivering commercial opportunities to brands and buyers for over 75 years. Looking to the future, the co-location aligns with our mission to support and spearhead growth within the UK retail and garden sectors. We are excited about this next step for Autumn Fair and Glee and look forward to welcoming our communities to an even more dynamic and commercially rewarding event in 2026.”
Autumn Fair and Glee continue to connect industries by driving innovation, fostering collaboration, and inspiring growth. To learn more or to register interest in exhibiting at Autumn Fair 2025 (7th – 10th September, NEC Birmingham), visit www.autumnfair.com and Glee 2025 (16th – 18th September, NEC Birmingham) visit www.gleebirmingham.com
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Bumper Glee Preview and Alan Roper interview in GTN's Glee Preview Issue, read on-line here
- Westland Glee Preview Special
- GTN’s Exclusive Interview with Alan Roper
- AMES are back on track for 2026
- Art in bone china from Museums & Galleries
- Zest have awards winning flexibility
- Vitavia are the smart choice
- GTN’s 34 page Glee 2025 Show preview
- GTN Planteria – Inspiration from Ball
- Are you up for change? Paul Pleydell viewpoint
- HTA Viewpoint – Getting out and about
- GIMA Viewpoint – The perfect time to reconnect
GTN September 2025 – Bumper Glee Preview. In this issue: Westland Glee Preview Special, GTN’s Exclusive Interview with Alan Roper, AMES are back on track for 2026, Art in bone china from Museums & Galleries, Zest have awards winning flexibility, Vitavia are the smart choice, GTN’s 34 page Glee 2025 Show preview: Glee floor plan and where to meet Team GTN, What’s on at Glee 2025, Glee Exhibitor News – Latest products and services, Floral Thursday FUNdraising at Glee, Hozelock’s Solar Select watering system, Fandango Fire Tools light up Glee, GTN Planteria – Inspiration from Ball, PATS 2025, Are you up for change? Paul Pleydell viewpoint, HTA Viewpoint – Getting out and about, GIMA Viewpoint – The perfect time to reconnect.
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Garden Centre customers are the judges of Greatness.
Over the past six weeks, garden centre customers across the country have been voting, both on-line and in-store for their favourite garden centre Food & Drink team.
As hundreds of votes pour into the GTN offices after voting closed on Sunday, the votes will be counted and the winners - The Greatest Garden Centre Food & Drink Teams will be announced and awarded on the "Feed Your Business" Stage at Glee on Wednesday 17th September, 5:00pm.
If your food & drink teams have been collecting in-store voting forms please send them in urgently to:
The Greatest Food & Drink Awards
Garden Trade News
Potting Shed Press
Dairy House, 8 Dairy Drove
Thorney
Peterborough
PE6 0TX
For in-store paper votes to be counted in the final result they need to be received at the GTN offices by Wednesday 10th September.
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