Johnsons Lawn Seed, the UK’s leading lawn care brand, is proud to continue to bring to market one of the most comprehensive and innovative lawn seed portfolios. With a range that caters to every possible consumer lawn seed need, Johnsons Lawn Seed ensures that customers can make confident purchasing decisions, resulting in enhanced customer loyalty and increased repeat orders - a perfect outcome for stockists.

The latest innovation to join the line-up is the new-for-2025 is 'Nature’s Lawn with Mowable Wildflowers'.Representing a significant leap forward in the integration of biodiversity into traditional lawn spaces, this innovative seed mix is designed for gardeners who wish to enjoy the beauty and ecological benefits of wildflowers, without sacrificing the functionality of their lawns. By combining a selection of lawn grasses with UK native perennial wildflowers such as Birdsfoot Trefoil, Black Medick, Black Knapweed, Ladys Bedstraw, that can tolerate regular mowing and will adapt to the prevailing mowing height, Johnsons Lawn Seed offers a solution that attracts pollinators such as butterflies and bumblebees while maintaining a usable, aesthetically pleasing lawn.

A solution for all lawns

The extensive Johnsons Lawn Seed product range is designed to meet the diverse requirements of gardeners, whether they are seasoned professionals or enthusiastic beginners. From high-quality lawn seed mixes that deliver lush, green lawns to specialist products designed for specific conditions, the portfolio is a testament to Johnsons’ commitment to quality and innovation, with every product brought to market following a rigorous R&D process that ensures that every variety is fit for purpose.

This breadth of choice empowers consumers to find exactly what they need, whether they are looking to establish a new lawn, overseed an existing one, or tackle a challenging garden environment. Johnsons Lawn Seed makes it easy for everyone to achieve a beautiful, healthy lawn.

Driving consumer confidence and loyalty

Johnsons Lawn Seed doesn’t just provide products; it offers solutions. The comprehensive nature of the range gives consumers the confidence to purchase the right product for their specific needs, driving satisfaction and fostering brand loyalty. This, in turn, translates to repeat purchases—a key factor for stockists seeking to maximise their sales and customer retention.

Lawn seed innovation

Johnsons Lawn Seeds’ ground-breaking seed formulas boast the latest in grass seed technology. Mixtures are continually improved to ensure quicker germination and establishment in lower temperatures, as well as requiring less fertiliser and watering than standard grasses, the bestselling formulations are more tolerant to drought, develop greener lawns, and are resistant to dog patches.

Such innovations include Tuffgrass with Patch Resistance, which optimises a tetraploid fine-leaved dwarf perennial ryegrass that enjoys superior resistance to dog urine, plus Quick Lawn with Accelerator-treated seed which provides accelerated germination and requires just a third of the amount of water needed for lawn establishment. The clever technology rapidly directs a carefully formulated blend of bio-stimulants in the seed coating – including seaweed extract, humic acids, amino acids, micronutrients and root developers – into the seed. This method is not only efficient in getting lawns started, but it provides up to 38% more grass in the first seven days than non-coated seed.

To find out more about Johnsons Lawn Seed leading product portfolio please visit www.johnsonslawnseed.com