A completely new range of environmentally sensitive feed, weed and control products from one of the world’s leading plant technology companies is launched making the best professional technology available to British amateur gardeners.

The ecofective range, from Milan-based Sipcam (at Glee on stand 20M50), is made exclusively in Britain with clear objectives to:

·Be kinder to the environment compared to conventional products;

·Include ingredients with favourable eco-toxicological and health and safety profiles and, preferably, using naturally derived ingredients;

·Demonstrate excellent efficacy in use.

The range with accompanying in-store point of sale and marketing support will be launched at Glee.  DECCO will exclusively handle all sales to UK garden centres and Sipcam UK will also unveil details of its high street retail partners.

The UK company has a team of eleven, with Matt Jones heading up retail and amenity. Matt has spent a career in the domestic pest and weed control market and was previously managing director of Doff Portland. The technical team is led by Dr Anne Noble and Bob Hand specialists in plant nutrition and regulated products.

 “We are taking a very long view, having recognised the opportunities and potential for our products in the British domestic garden market,” explains Matt. “Sipcam is a €0.5 billion family owned business that has been trading for 70 years. Our technology has been developed following many years of strategic R&D in co-operation with leading international universities.

 “This provides us with a unique skills set in what is an already overcrowded market.  All research shows that British domestic gardeners seek environmentally responsible ways to help them. Ecofective makes the bio-technologies we have developed available to them in attractive and easily useable forms. This is particularly relevant now as an increasing number of pesticides, active ingredients and conventional chemicals are being withdrawn from the worldwide market, often due to environmental and safety concerns.”

Ecofective products are all produced to the highest international standards including ISO 9001 and ISO 14001 and meet all relevant EU and international requirements. The full technical resources of Sipcam locally and internationally will be available to support new UK customers.

The range includes a non-pesticide ecofective Rose Defender to control aphids and powdery mildew with an added foliar feed. This is available in 1 Ltr RTU and as a 100 ml concentrate.

Weed Blast has a patented natural formula that gives visible results after one hour.  This is available as a one litre and four litre RTU.

Other products in the ecofective range include a Path & Patio Weed and Moss Killer, a Bug Killer which is used extensively by organic farmers and growers, a non-pesticide Plant Defender and a 100% natural and organic Wonder Feed for tomatoes which is preferred by commercial organic growers.