Johnsons Lawn Seed will be celebrating a record spring sales season when Glee throws open its doors at Birmingham’s NEC on 10th – 12th September.
The UK’s oldest grass seed brand witnessed a significant uplift in demand for its products as gardeners sought to repair lawns that suffered during the drought of summer 2018. Johnsons reports that sales of its extensive portfolio of high-quality grass seed and lawn feed products has remained strong throughout the 2019 sales season.
Johnsons Lawn Seed’s Consumer Manager, Guy Jenkins, said: “TV coverage on BBC Midlands last autumn, featuring our campaign to rejuvenate the nation’s lawns, resulted in buoyant sales that have continued to gain momentum through 2019. With consumer awareness growing about the environmental benefits of lawns – from their role in flood prevention to keeping summer temperatures cool and providing wildlife habitats – we are anticipating strong demand for lawn seed as the autumn lawncare season gets underway.”
At Glee, Johnsons Lawn Seed will be getting ready to mark 200 years in business during 2020, confirming its position as the UK’s oldest grass seed brand. The company, renowned as a pioneer in grass seed breeding and development, was founded in 1820 by 17-year-old entrepreneur William Wade Johnson, who bought land in Boston, Lincolnshire and set up a market gardening business that evolved to become a global brand. Now owned by Danish co-operative DLF Seeds, Johnsons Lawn Seed will be launching two innovative products at Glee that will drive sales in the lawncare sector.
The show will also provide a platform for Johnsons Lawn Seed to promote its rapid delivery service, which can see deliveries made in just two to three days from receipt of order, even during peak sales season, to retailers across the UK. At Glee, buyers will be able to witness the full sales potential of Johnsons’ market-leading product portfolio – from best-sellers such as Lawn Thickener Lawn Seed with Seedboster, Luxury Lawn Lawn Seed and Shady Place Lawn Seed – to the ground-breaking Super Smart Lawn Feed, a 100% natural and organic lawn fertiliser that took the market by storm when it was unveiled at Glee 2018.
Find out more
To find out more about the current product ranges from Johnsons Lawn Seed please visit http://www.johnsonslawnseed.com/product-range.aspx
