Primeur is renowned for its exceptional and sustainable range of garden solutions, from the multi- award-winning style of the iconic Tierra Verde Planters to the fabulous, lightweight EcoWay stepping stones and ingenious EZ Borders, which are flexible enough to suit any curve or angle in the garden. 

With so much to choose from, the friendly family team at Primeur is keen to work closely with both new and existing customers to drive growth together and generate even greater profits for retail stockists.

Managing Director, Jenny Douthwaite, explains: “Glee is a fantastic opportunity to meet customers face-to-face and have those in-depth conversations which will help drive future growth. We want to ensure that all our stockists, from the largest multiples to the most exclusive independent, are really making the most from their Primeur merchandise. We don’t just want to know their bestsellers and what works really well in their stores, but also what needs improvement and where we can do more to help.

“Our highly experienced team can also offer valuable advice, if that’s needed. For example, in a challenging market it’s important to pare down merchandise to the essentials in order to focus on proven best-sellers. With our integrated marketing solutions, we can offer really flexible cross-merchandise solutions, which will enable retailers of any size to stock exactly what they need to optimise profits in the new season.”

The runaway best seller in the Tierra Verde collection is the stylish Sonata, the perfect way to enhance entrances, steps, patios and other outdoor spaces. Thanks to their elegant and versatile design, they will look equally beautiful indoors and are lightweight enough to be moved around. Combining elegance with the superb eco-friendly credentials for which Primeur is renowned, these beautiful self-watering planters will not crack, rot, fade or stain. They are non-toxic, UV stable and mould resistant.

In the category of recycled rubber Eco-Way stepping stones, the timeless Rail Road design has proved most popular. As well as being eco-friendly, they are supremely durable, non-slip, easy to install as able to withstand the rigours of any weather conditions, from baking sun to freezing winters. Child safe, pet safe, mower and strimmer safe, plus resistant to mould or mildew, it’s no wonder consumers love them! 

When it comes to borders that bend the scallop design EZ Border tops wish lists. As with all designs in this brilliant collection, the scallop borders are incredibly robust, sharing all the durability features of Primeur’s other recycled ranges. They come supplied with spikes to secure the border in place and are flexible enough to hug the edges of gently curved gardens. 

You can see Primeur in Hall 8 Stand D40-E41.