Westland Horticulture, home to market leading brands such as Jack’s Magic, Big Tom, Boost, and Unwins, has launched a groundbreaking new product set to reshape the grow-your-own category: the Westland Multi-Planter. 

This industry-first planter offers unprecedented versatility with a format that can be used in three different orientations, unlocking new growing possibilities for consumers and new category growth opportunities for retailers.

Westland first curated the Instant Planter in 1998 and has been innovating in the grow your own market ever since. Today, Westland introduces the Multi-Planter – a flexible, multi-functional planter that caters to modern grow-your-own habits. It has been engineered with precision and optimised to replicate the ideal, horticulturally accurate growing depth for success with a multitude of crops:

• Flat position – ideal for bushy crops like salad leaves, strawberries, peppers, and herbs
• Side position (30cm depth) – 50% deeper than a standard grow bag; perfect for tomatoes, beans, and peas
• Upright position (40cm depth) – a game-changer for long-root crops such as carrots and even potatoes

Designed to Meet the Needs of the Modern Gardener

As interest in home-grown produce continues to surge, the Multi-Planter offers an accessible and adaptable solution for consumers with limited space or time. Balconies, patios, allotments, or small garden beds, this versatile format allows gardening without the need for permanent raised beds.

The unique three-way format provides multiple commercial and practical benefits:

• Double the depth – giving plants the space for stronger root development and increased nutrient uptake
• Improved water retention – deeper soil capacity supports moisture management, helping to avoid root rot 
• Enhanced resilience – additional depth helps moderate temperature fluctuations and reduces stress-induced leaf damage.

But it’s not just about format, Westland has ensured the planter is packed with a nutrient-rich compost. Enriched with magnesium, a 6-week feed, and plant growth-promoting bacteria, this mix supports healthy, vigorous growth from day one. Combined with enhanced depth and water retention, it drives noticeably healthier plants and higher yields, a key selling point for both seasoned gardeners and first-time growers.

Dympna Caron, Senior Brand Manager, at Westland, commented: “The new Westland Multi-Grower is a true innovation in grow your own, and we’re thrilled to be launching it at Glee this year. We identified that traditional planters were limiting what consumers could grow successfully. Our new design overcomes that, providing greater planting depth, flexibility, and success, all in one product. It's ideal for retailers looking to tap into the next generation of grow your own enthusiasts.”

A Sales Opportunity for Retailers

The Westland Multi-Planter is not just a consumer solution, it’s a fresh commercial opportunity. With distinctive packaging, strong shelf presence, and clear educational messaging, the product is designed to stand out in-store and meet the increasing demand for accessible grow your own solutions. 

As with all Westland products, the new Multi-Planter is available to order 24/7 via Westland Live. If you don’t yet have a trade account with Westland Live, call +44 (0)28 8772 1080 to have your account set up, or speak to your account manger.