Discover the HTA Garden Retail Monitor at Glee
 |
The HTA’s new Garden Retail Monitor (GRM) is now live and garden centres and retail nurseries are being invited to sign up to benefit from this upgraded system which takes sales data automatically from garden centre epos systems right down to a bar code level.
HTA Market Information Manager David Denny comments, “The Garden Retail Monitor should put more management information in the hands of garden centres than ever before. And what’s more, there’s no burdensome monthly or weekly data entry needed, saving precious time in the business. The data will help garden retailers improve their business through sales benchmarking regional and national averages.”
The concept is simple – data from a garden centre’s epos system is automatically uploaded to a secure, encrypted database, where it is collated with garden centre data from across the country. Participating retailers have an account, which lets them compare their business performance against regional and national averages. Comparisons can be made against averages for businesses of similar size, helping to make a fair judgement of performance against peer businesses.
Garden centres can benchmark metrics including total store sales, average transaction value and gross margin. Garden centres can also ‘zero in’ on the detail within their centres. Benchmark information is provided down to a detailed department level so users can identify high and low performing areas which may hold opportunities for profit growth.
David Denny adds, “The flexibility provided by the new system allows reports to be presented in a variety of ways – including familiar industry standards such as the GCA barometer of trade departments and the HTA Retail Business Improvement Scheme departments. In addition the data (in anonymized form) will provide a rich resource for helping to promote gardening to the public through the media.”
Any garden retailer in the HTA with a compatible epos system can sign up to use the GRM free of charge. Compatible epos systems include Corby & Fellas, CSY, Swan and NedFox, with others in the pipeline.
There is the opportunity to find out more at Glee (12-14 September) where David Denny will be delivering three presentations about the Garden Retail Monitor on each day of the show at 1.15-1.45 in the seminar theatre. Staff will be available on the HTA/GCA stand (20/H10) to provide more information about the benefits of signing up to the system.
For further information, please contact the HTA on 0118 930 3132 or email grm@hta.org.uk
|
|
