Neat Ideas have a brilliantly simple philosophy - innovative products that offer unique user benefits, backed up by compelling video POS.

Among the many ideas on the stand (3C30) – and, to be sure, they're all pretty neat! – are the Jumbo Fork, the Kitchen Multi-Mate and the Mix and Serve, all candidates for the garden centre cook shop department.

The Jumbo Fork has strong stainless steel prongs to help you turn a steak or cut a lemon. The Multi-Mate has a multitude of uses, from gripping and removing hot plates and lids to service as a splatter guard, trivet or lid-opener. The Mix and Serve is whisk that transforms into serving tongues.

The power of the company's linked eye-catching videos massively increases sales potential.