Wyevale Garden Centres has further strengthened its executive management team with the addition of Tim Patten as Multi-Channel Director.

Kevin Bradshaw, Chief Executive of Wyevale Garden Centres, said: "Wyevale Garden Centres aspires to give our customers a shopping experience that reflects the way they want to shop. Online research and commerce are playing an increasingly important role in garden product retailing and Tim’s appointment is the first step on our journey to become a truly multi-channel retailer.

"Tim’s industry-leading expertise in developing multi-channel and e-commerce businesses will help us to bring the joy of the garden to life online as well as in our garden centres.”

Tim Patten joins Wyevale Garden Centres from Morrisons Non Food where he was the Marketing and E-Commerce Director.

Tim has held a number of e-commerce, multi-channel and marketing director roles for large retail businesses including Space NK and Mothercare.

He spent several years at Jack Wills where he was initially the Multi-Channel Director for the UK; he then took on a larger scope and was responsible for the international development of Jack Wills USA and Jack Wills Hong Kong’s multi-channel strategies.