Building value and profit for their retailers, Kelkay saw huge success with their launch last year of the innovative Pot Toppers range. They have proven to be a great example of how it’s possible to leverage added value and margin from what is essentially a commodity material – decorative aggregates – modified and packaged to provide a unique and compelling consumer proposition.
So, capitalising on this successful and growing development, for 2018 the Pot Toppers range will grow significantly and be divided into two very clear ranges designed to appeal to consumers seeking very different looks.
Pot Toppers Premium will sit alongside other Kelkay premium aggregates in their classic-look packs and will include four new traditional colours – Polar White, Cool Glacier, Ocean Green and Dusky Rose. Each retails at £4.99 for a handy size bag. The complete range now includes eight premium Pot Toppers.
For consumers seeking a more contemporary or stylized effect, the exciting ‘RockinColour’ range has also been extended with four vibrant new colours – Burnt Orange, Hot Pink, Royal Purple and Aqua Sea. RockinColour handy packs retail at £3.99 and there are now a total of eight colours in the range.
Both Premium and RockinColour Pot Toppers will be supported with a bespoke display stand that allows tactical positioning of the product in indoor plant areas or with outdoor pots and containers giving consumers plenty of ideas and inspiration.
Sarah Downing, Kelkay Head of Marketing commented “We are very pleased with the way our plans to add value to the aggregates category have come together in the creation of both Pot Toppers ranges. Understanding consumer aspirations as well as their willingness to spend on added value products really led our thinking on this project.”
Kelkay plan to unveil more details of their new Pot Toppers as well as their other exciting new products for Glee, Hall 19 Stand A10 – C11.
For more about Kelkay and their successful garden landscaping products, go to www.kelkay.com or e-mail the general enquiries office on salesenquiries@kelkay.co.uk or call to speak to us on 01405 869333.
Kelkay
The Old Airfield,
Heck & Pollington Lane,
Pollington,
East Yorkshire,
DN14 0BA
