In This Issue
Glee New Product Awards 2021 – Shortlists for Wednesday
Glee 2021 gets off to an amazing start
Glee New Product Awards shortlist revealed
Glee 2021 Show Guide available online
Day Two opening times
Evergreen to invest £7m in drive towards peat-free future
Don’t miss out – register for Glee now
Pot-mate scoops GIMA Innovators Seed Corn Fund
Evergreen Green Care launches three new product ranges
New ‘Project Bag’ from Altico
New look, new colours, new comfort: new improved Kneelo® from Burgon & Ball
New Horticultural Rainbow Eco Sand – raising money for NHS charities together
Great addition to high-quality Bulldog range
Impactful EASYLINE PoS designed to help retailers
Deco-Pak’s crazy golf at Glee holds important meaning for garden retailers
Striking range of Henry Bell wild bird care accessories
Woodlodge expands indoor offering
Tower debuts new outdoor living ranges at Glee
Leon Boots Co to donate part of Glee sales to Greenfingers
Hozelock launches innovative Easymix 2-in-1 composter
The professional grower’s best-kept secret
Norfolk Leisure turns up the heat
Help eco-savvy consumers refresh their gardens
High-quality range of peat-free, coir-based composts
Simple idea that can drive 10-15% trade up opportunities
Vitax continues to invest in organic for 2022
Town & Country reveal a brand-new kids’ range
Amazing year for Patio Black Spot Remover
Time-tested ranges of landscaping fabrics
Traeger Grills welcomes you to Glee
Quality gloves for the fashion conscious gardener
A quality product from a quality supplier
Nature Safe range extended with seaweed-based pest control range
Natural palm leaves turned into sustainable tableware
Not all topsoils are created equal!
Grow your card sales the easy way…
Westland leads the way in sustainable gardening
Impressive range of water features from Hamac Trading
PLEYDELL SMITHYMAN – It’s all in the Planning!
Zest innovates and strengthens
New products and expansion plans from Garland
Specflue offers something for every garden and budget
Versatile products from the Handy range
Why buyers won’t want to miss The Real Soil Company
Natural Green Clean...safer for the family and kinder to the planet
Honeyfield’s take 'eco' credentials to next level
Bloomin Amazing is a firmly establish bestseller
Kin launches exciting Clever Pots propagation innovation 
Taylors Bulbs Amaryllis and Christmas Gifts
READYBLAZE – A safer firewood brand
Algon: simple to apply and gives great results
EKJU approaching 30 and still growing strong
Mirror, Mirror on the wall…Primus reveals new collection
ARS Pruning reaching new heights
Yorkshire Flowerpots to showcase British made terracotta planters
HJ Hall unveils its first Loungewear range
Gro Expert brings professional strength plant feeds to garden market
Starring TV role for Protek products
Experience counts for EPoS specialists
Glee introduces COVID-19 Status Checks
Glee 2021: COVID-19 measures FAQ
Floral Thursday is back!
New date announced for next year’s Glee
Top reasons why plant buyers should visit the Glee Green Heart
Glee Daily News brings you all the latest Glee news
Get ahead of the curve with Glee bestsellers
Everything you need to know about PAW @ Glee 2021
Glee 2021 content programme details unveiled
Gardenex plays host to International Buyers’ Centre at Glee
Get your copy of GTN Xtra
Blue Diamond donates £10,000 for horticultural scholarships
10 reasons not to miss Glee 2021
Excited to be back at Glee - GTN September, Glee Preview Issue, on-line here
News Update
Glee 2021 Show Guide available online

The Glee 2021 Show Guide is now available in digital format as well as being a printed version available free at the exhibition. To view the online Show Guide click here.

Read your Glee Show Guide On-line here
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Not all topsoils are created equal!
Stand 6G60


The team at The Real Soil Company issued a call to action to retailers to visit its stand at Glee (stand 6G60) to find out more about what sets its all-new premium organic topsoil – SuperSoil - apart from other topsoils on the market.  


The response has since far exceeded expectations, with a number of UK garden centres registering their interest. For those yet to experience the ‘Super Soil difference’ let the team explain more!


Not all topsoils are created equal

Topsoil forms a huge part of growing media sales every year but very few topsoils deliver when it comes to organic matter or environmental protection, according to the creators of the new organic topsoil, The Real Soil Company.


“Consumers know that they need topsoil and are aware of its role in gardening projects. However, what they may not be very informed about is the production of most topsoils and why much of what they are buying will do little to boost their plant or crop growth, whilst in fact, also doing very little to ‘protect the planet’ in these environmentally conscious times”, said Simon Hedley, Managing Director of Boughton Loam Ltd, which is responsible for bringing SuperSoil from The Real Soil Company to market. 


Do you know what is in your topsoil?

Topsoil can be best divided into three quality grades – premium, general-purpose and economy, however, the quality is not always clearly defined on the packaging, which means consumers are often buying a product that is not fit for purpose and, unfortunately, there are no industry standards for topsoil health when it comes to quality. 


Very few people know that topsoil has a weight conversion ratio of on average 1.2 tonnes per cubic metre. What this means is a typical bag of “topsoil” purchased from a garden centre or DIY retailer purporting to contain more than 25 litres of product is not going to contain topsoil. Instead, it will have a high sand content and will include wood fibre, peat and other environmentally damaging products. These elements not only lead to consumer disappointment regarding quality, results and value for money, but just as importantly they will impact the overall long-term health of soil and the surrounding environment. Plastic, and even glass from green waste sources, can complete the overall composition, which can prove even more harmful to both man and beast. 


Simon adds: “On a good day, many of the best-selling topsoils are little more than 80% sand and 20% compost; a combination which offers little additional nutritional and buffering value for plants and will lack body, so plants will also not receive the necessary support for optimum growth.”


On display at Glee will be topsoil samples where retailers can see and feel the difference between a range of topsoils currently available on the market today, including SuperSoil – perhaps representing one of the first-time retailers have been able to physically see and compare what is being offered inside the bag.



Backed by a strong brand identity

Recognising that a great product needs a strong brand identity, the team at The Real Soil Company has also created a standout look, moving away from the traditional packaging that has shaped the topsoil market for too long. Bright multi-coloured illustrations draw the eye from across the shop floor whilst also clearly informing consumers of the product’s uses and environmental credentials, helping them to make quick informed and confident buying decisions. All packaging is on display at The Real Soil stand (6G60).


About SuperSoil from The Real Soil Company

The team at The Real Soil Company are on a mission to bring premium topsoil to the UK garden retail market. SuperSoil is suitable for organic and veganic gardeners, its raw materials are ethically sourced, and the super-charged additions are natural and organic single-sourced plant-derived, supported by complete material traceability. Together all these elements make for a natural topsoil that exceeds the environmental, physical and nutritional standards that is currently specified in the industry standard, BS3882.


Become a SuperSoil retailer

SuperSoil is already stocked in two of the three biggest garden centre chains, with a host of independent garden retailers securing stock of this premium topsoil offering ahead of the 2022 season. Interested parties are invited to join the Real Soil Company team on stand at Glee 2021 (stand 6G60).

You can also learn more about the product, its ethos and the in-depth independent testing that takes place to ensure SuperSoil is best in class by visiting

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