Meadow View Stone recognise the need to improve on the shop-ability of their products and to make the packaging as bright and informative as possible to aid sales and drive purchases.
Having received great acclaim for their informative bag designs, which clearly displays the products main uses, the size of the product, and the coverage of each bag in a bright and impactful design the company has now rebranded their remaining products into this new winning formula.
New Foundation Packaging
Six designs will get a revamp, keeping the iconic “task-man” from the previous designs to give some consistency in identifying the products while the new packaging is phased in. Prominent product names/descriptions and sizes where applicable are displayed in clear large font, along with the main uses for each of the products, clearly identified on the front face of the bag. The style becomes more in keeping with the current ranges and the colours chosen more recognised and associated with construction products.
New Rockery Crate
The need to contain, easily shop and replenish rockery stone in a safe and presentable format has been a challenge for many years. The company has been able to relinquish the many issues regarding the wire mesh crates previously used, which were not easy to shop and were unsightly, with a new low profile wooden crate design. Contained on a standard pallet the robust wooden crate will be used to display all rockery stone with immediate effect. This fantastic solution makes all the company’s rockery stone, easier and safer to shop, display and replenish at no additional cost to the customer. Supplied already filled with product, retailers have the ability to re-use these handy crates in store for their own use – maybe these could be used to recycle plant pots and boost the retailer’s green credentials!
For more information, please visit us on stand 6E20-G21