Much more than just a name change, the transformation of Scotts into Evergreen Garden Care is the biggest news story for the garden industry this year.

With ambitious plans for growth in all areas of the business, including some exciting new products, Evergreen Garden Care is a company very much on a mission. Boasting an enviable portfolio of some of the garden industry’s best loved and most powerful brands such as Miracle-Gro®, Evergreen Garden Care is also now in creative control of the UK’s number one weedkiller, Roundup®.

The brains behind the vibrant new business are a mix of gardening and marketing experts, headed up by a new managing director, Mark Portman, who has big plans for the brands. The primary focus for Mark and the team is to reinvigorate and refresh the way the business markets its products and there will be significant investment in its power brands Miracle-Gro® and Roundup®, including a fresh programme of TV advertising and new product launches to look forward to.

“This is not only an exciting moment but a pivotal one in the history of Evergreen Garden Care,” commented managing director, Mark Portman. “We have great people, fantastic consumer brands and untapped potential to change the face of the garden care category. I am looking forward to working with customers to develop joint strategies and drive category growth within their business.”

One of the most interesting results of the creation of Evergreen Garden Care is the merger of EverGreen®, the market leader in lawn fertiliser, with the much loved Miracle-Gro® brand. The move combines the forces of two of the most trusted and instantly recognisable brands on the market and promises to set the new industry standard for lawn treatment and lawn seeds.

There are developments being made to the Roundup® portfolio of products too, with a new non-glyphosate product range set to launch later this year. Roundup® Speed Ultra still has the benefits of being tough on weeds, and delivers visible results within one hour of application, allowing replanting next day.

Whilst continuing to support its extensive range of highly effective glyphosate products, Evergreen Garden Care believes that Roundup® Speed Ultra is a direct result of the need to diversify its weedkiller offering, providing a wider choice for both retailers and consumers alike.

“We have developed a number of exciting initiatives, which we will unveil at Glee and we have much more planned,” continued Mark. “We look forward to welcoming visitors to our stand to tell them more about the exciting journey ahead.”

For more information visit www.lovethegarden.com.