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STAEDTLER benefits from global partnership with world-famous artist
With the adult colouring craze set to continue, the STAEDTLER brand is benefiting from a year-long global partnership with Johanna Basford, the world-famous artist and lifelong STAEDTLER enthusiast whose adult colouring books have topped the international best-seller lists.
Johanna shot to fame with her first colouring book, Secret Garden, pioneering a completely new market sector.
Secret Garden and Johanna's second book, Enchanted Forest, were hugely successful selling literally millions of copies throughout the world.
Johanna has recently launched her fourth book 'Magic Jungle' and STAEDTLER is celebrating the partnership with a series of special edition promotional packs of colouring pencils, triplus fineliners and triplus fibre-tips featuring Johanna's image, book and recommendations.
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