What do you get if you combine the market leader in lawn care with one of the most easily recognisable gardening brands in the industry?

The answer is EverGreen® Miracle-Gro® - the new super brand that will transform the lawn care sector in 2019.

Making its debut appearance at this year’s Glee, EverGreen® Miracle-Gro® combines the power of two phenomenal brands, creating a highly effective new product portfolio for lawn care.

“Consumer insight revealed that the Miracle-Gro® brand makes products even more credible and convincing,” explains Pery Mitsiou, category manager growing media and lawn care, Evergreen Garden Care. “It also highlighted that consumers already perceived a link between the two brands, so even though they may be using EverGreen® products, they actually believed they were already using a lawn care product containing Miracle-Gro®. Therefore, it made perfect sense to combine the forces of both brands, creating a new lawn care product portfolio that will result in even stronger consumer confidence and increased sales - a win-win scenario for everyone.”

Supported by the huge success already achieved with Miracle-Gro® Patch Magic®, a product that has consistently delivered very strong sales, Evergreen Garden Care is also confident that this powerful combination of brands will reap huge rewards for the lawn seed sector as well.

“In terms of the way we present our lawn care portfolio of products, it is quite a radical change but initial customer and retailer feedback has been very positive. During consumer research end users told us that the new packaging offers clear messaging and has increased their propensity to purchase,” continued Pery Mitsiou. “We are therefore confident that this is absolutely the right way forward. By playing to the strengths of both brands, we have created a new super brand within lawn care for 2019 and beyond.”

The new packaging also reflects the merger of the brands and provides increased consumer appeal, while still retaining the recognisable look and feel of Miracle-Gro® products. Pack claims are also much stronger, focusing on the key product benefits such as super fast germination, impressive quality, outstanding performance and highlight the fact that all products are child and pet friendly too.

For more information, please visit www.lovethegarden.com