With an estimated additional 3 million dog owners in the UK following lockdown there is increased interest in products for pets. Over half of these owners are under the age of 34 and so are more than happy to purchase products to pamper and care for their pooch.

One company making its mark (or should that be bark) at Glee is Sniffe & Lickitt. This new venture which was set up at the end of 2020 by Lee Sargent comprises of a range of grooming products for dogs all based on natural aromatherapy scents. With a background in home and beauty care Lee felt there was a gap in the market for attractively packaged natural products for dogs, that sit well on the shelf rather than being hidden away.  The scents all chosen from those that are found to be relaxing or stimulating for dogs such as juniper. As well as the grooming products are a range of accessories including the Glove my Dog bamboo towel, dog grooming gift kits and starter packs. The natural philosophy is carried through to the dog biscuits, which are handmade in Devon. In their Home Barking Kits nutritional ingredients like chicken liver and sweet potato are joined by chia seeds, coconut and turmeric – all good for helping with coat and condition. Find out more at www.sniffeandlikitt.com  Stand 6B19.

Scoff Paper have come up with the first edible rawhide free greetings card for dogs! Founded only 12 months ago by Matthew Fairhurst and Gemma Connolly the couple were inspired when one of the guide dogs that they board decided to take a chunk out of a regular greetings card. Made from potato starch with edible ink designs the cards are vegan friendly as well as being a big hit with our four-legged friends. Originally the focus was just on birthday cards but now the range has expanded to cover every occasion. The range has developed from simply birthday cards to something for every occasion. www.scoffpaper.com Stand 6B17.

When it comes to play time Collarways have it sorted with their West Paw dogs toys. Made from sustainable recyclable plastic , including reclaimed ocean-bound plastic (Seaflex), the range includes the Drifty (a dishwasher friendly bone), the Saliz (a durable and light frisbee) and the Snorkl (for dogs who like bones, boomerangs and tug-of-war. A great range of durable, safe and sustainable toys for dogs to enjoy. www.collarways.co.uk 6B16.