In This Issue
Kelkay see impressive growth of stepping stones sales
Johnsons Lawn Seed but not as you know it!
Brazilian pitches are well prepared for the 2016 Olympic Games
10 reasons not to miss Glee 2016
Glee New Products Showcase set to be the biggest for years
New identity for Bonningtons to be launched at Glee
Glee will help to drive growth in the industry
Green Heart proves to be a popular feature
Send your gift buyers to Glee 2016
Bayer Garden is back at Glee
Crest marketing investment pays dividends
Treadstone to launch Laura Ashley merchandiser at Glee
Garland/Worth Gardening will launch of over 100 new products at Glee
Fallen Fruits set to wow at Glee
GARDENA smart system to be launched at Glee
Brundle's vertical planters will send you up the wall...
New gravel, birdhouses and fire pit from Deco-Pak
New products to crown busy year for Stewart Garden
Get into the garden with Grange at Glee
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Kelkay see impressive growth of stepping stones sales


Stepping stone sales from leading supplier Kelkay have increased by over 150% during the first half of 2016 and with over 30 different sizes and colours available in a range of designs to suit most garden styles, Kelkay are well placed to exploit this growing trend.



Stepping stone sales from leading supplier Kelkay have increased by over 150% during the first half of 2016 and with over 30 different sizes and colours available in a range of designs to suit most garden styles, Kelkay are well placed to exploit this growing trend.

Sales Director Richard Pyrah says “we know from experience that consumers are seeking easy ways to add hard landscaping features to their gardens, but they are cautious of tackling major projects. Adding stepping stones across grassed areas or through borders is a really easy DIY project that even the least experienced gardener can tackle. And it’s really quick and effective.”

This season the most popular selling designs are those based around natural materials like coiled rope or ancient oak plank sections but constructed on a concrete base they’re robust and hard wearing. The most popular designs are available in pallet quantities and feature in Kelkay’s successful multi-buy promotions which build average transaction values and make it easy for consumers to buy in to a project deal quantity.

“Laid the recommended 45cm from centre to centre, the stepping stones we’ve sold this season would reach from London to Birmingham. At this rate, we’ll be in Edinburgh by Christmas!”

Kelkay will be announcing their 2017 new product development plans and a host of other exciting developments designed to drive the hard landscape category at GLEE NEC Birmingham (Hall 19 B10 – C21) 12-14 September 2016.

To find out more about Kelkay’s range of decorative aggregates and their other successful garden landscaping brands, go to www.kelkay.com or e-mail the general enquiries office on salesenquiries@kelkay.co.uk or call 01405 869333.
Johnsons Lawn Seed but not as you know it!
Find out more at Glee 2016, stand 18H26-K25
(DLF) Johnsons Lawn Seed are getting prepared for a hugely exciting unveiling at Glee 2016. Full details are currently shrouded in secrecy but it’s safe to say that this Glee the brand will be entering a new chapter that will drive both increased consumer awareness, as well as increased sales for retailers...
(DLF) Johnsons Lawn Seed are getting prepared for a hugely exciting unveiling at Glee 2016. Full details are currently shrouded in secrecy but it’s safe to say that this Glee the brand will be entering a new chapter that will drive both increased consumer awareness, as well as increased sales for retailers.

The Johnsons Lawn Seed team will be making their home during the show on the newly revamped stand, located at the heart of Glee along the central boulevard. Not only will the team be taking visitors through the exciting news that will shape the company’s presence at Glee as well as its plans for 2017, but they will also be updating exhibitors on Johnsons Lawn Seed’s market-leading product portfolio.

In recent years, Johnsons Lawn Seed has been dedicated to improving the quality of its lawn seed offering, with 2016 marking a significant period of development.  This year, the company brought to market one of the most exciting lawn seed innovations for many years.  Rolled out across its General Purpose, Tuffgrass, Quick Fix and Quick Lawn products, the new formula lawn seed represented a significant evolution within lawn seed technology.

Development of the new formula was a labour of love for one DLF R&D expert. Having first started to develop a commodity driven seed some 15 years ago, it has been a case of trial and error ever since. Dedicating his own time to the project, this persistent individual worked and worked until a new generation of lawn seed was born, using a seed technology that will shape the future of all lawn seed development.

The big reveal at Glee will help shape the future and consumer understanding of these latest developments, helping to make lawn seed a much better understood product. Visitors to Glee 2016 will have to wait a little longer to find out exactly what the company has put into motion, but rest assured the wait will be worth it!

Find out more

To find out more about Johnsons Lawn Seed, visit www.johnsonslawnseed.com, email consumer@dlf.co.uk, or telephone (01386) 791113.

 
Brazilian pitches are well prepared for the 2016 Olympic Games
Seed from DLF is returning to the sports surfaces of Brazil for the second time in two years. Following the success of the seed used at the 2014 World Cup, DLF has been chosen to help Brazilian groundsmen prepare their stadiums for the footballing element of the world’s largest celebration of sport and athletics...
Seed from DLF is returning to the sports surfaces of Brazil for the second time in two years. Following the success of the seed used at the 2014 World Cup, DLF has been chosen to help Brazilian groundsmen prepare their stadiums for the footballing element of the world’s largest celebration of sport and athletics.
 
The pitch preparations include the venues hosting the women and men’s football and rugby-seven tournament. August is Brazil's cool season, so turf preparations must overcome the grasses natural dormancy. The solution was to build on the success of the grass technology used in 2014; overseeding with a special turf mixture developed through DLF plant-breeding research. The mixture, which has proven to be optimal for the Brazilian climate and geography, provides a perfect and uniform playing surface for all matches of the tournament. It includes the top-performing perennial ryegrass varieties and exclusive 4turf® technology.
 
Søren Halbye, CCO at DLF Group said: “We are proud to offer our grass seed technology for this major sports event. Based on the excellent pitch performance at the 2014 World Cup in Brazil, we are confident that the pitch quality will fulfill the high expectations.”
 
DLF is working closely with the grass specialists and professional contractors responsible for the pitches in Brazil, who are experienced in optimising the local sports pitches. The use of tried and tested seed together with experiences gleamed from the World Cup tournament will provide a great benefit to the games.
 
Alexandre Vieira dos Santos, part owner of Greenleaf Gramados, the company installing most of the pitches hosting the Olympics, added: “Our main challenge is to get all pitches looking good and into perfect shape during our winter season. Brazil is a huge continent and the logistic challenges of getting products from the North to the South are immense. Back in 2013 at the Confederation Cup, prior to the Word Cup in Brazil 2014, we identified the high-performing ryegrass mixture from DLF to have the best overseeding performance.
 
“The key features we consider are the best adaptability to different climate zones and a good shadow tolerance, which is critical given the architecture of the stadiums. Our experience with the pitch preparation and outstanding results at the 2014 World Cup has given us a key advantage for preparing the pitches for the 2016 Olympic Games.
 
“The pitches will be under intensive pressure, some of them hosting 10 games during 10-14 days, so we cannot compromise on grass quality. We have been working with the sports perennial grass seed mixture from DLF for several years now, and we know we can rely on its performance and high wear-tolerance during the competition”  
 
“Overseeding has become a regular practice between April and August, the autumn and winter period in Brazil, in the South and Southeast regions in Brazil.  Our professional groundsmen teams are very satisfied with the pitch preparations for the Olympic Games, and we can promise excellent grass pitches for the athletes for the 2016 Olympic Games.”
 
New technology revolutionises lawn seed

DLF’s UK-based consumer brand, Johnsons Lawn Seed, offers the same varieties of grass supplied to the majority of the Olympic pitches, through its new formula General Purpose, Tuffgrass, Quick Fix and Quick Lawn products. The new formulas feature a consumer seed first – a tetraploid lawn seed which has three times as much energy as ordinary seeds.  Quite simply this means that the seed performs better than any competitor seed, including such benefits as quicker germination and establishment, the ability to sow at temperatures as low as 3°C, improved colour, better drought tolerance and the need to water and fertilise less regularly compared to other lawn seed products.
 
These new formulas not only offer consumers the chance to convert their garden into their own olympic pitch, but they also provide the ideal opportunity for retailers to make the most of the sporting frenzy being whipped up by the Olympics.
 
Rio Olympics 2016 – key facts
  • 7 Stadiums hosting 58 women’s and men’s and matches at the Olympic Football tournament from 3 August – 20 August 2016
  • 16 national men’s football teams and 12 women’s football teams will compete for the gold medals
  • The Olympic Stadium in Rio de Janeiro will host the athletic disciplines
  • The 2016 Olympics’ in Rio takes place from 5 August – 21 August 2016
10 reasons not to miss Glee 2016


This year's Glee, taking place on September 12-14 at the NEC Birmingham, is shaping up to being one of the most successful in the event's history. We've come up with 10 reasons why it's going to be special and why you can't afford to miss it...



This year's Glee, taking place on September 12-14 at the NEC Birmingham, is shaping up to be one of the most successful in the event's history. We've come up with 10 reasons why it's going to be special and why you can't afford to miss it...

1.     The world’s best opportunity to source world-leading gardening and outdoor living products. Over 550 UK and international suppliers will be showcasing their new ranges at Glee in 2016, representing the strongest showcase of leading brands and exciting innovators under one roof.

2.     Thousands of new products to set you apart from your competitors. Each year Glee is home to thousands of new product launches. Head to The New Product Display, to see the most innovative, unique and commercial products from the hundreds of suppliers at Glee. The competition sees new designs and products perfectly displayed for your consideration with the best of each category receiving the accolade of a ‘Glee Award.’ Visitors can also cast their vote for their favourite, awarding one lucky entrant with the title of ‘Retailers Choice Award’, sponsored by the HTA. New product winners will be announced at 5:30pm on Monday 12th September.

3.     First look at future trends. From exhibitors to industry experts, Glee is where future trends are born. Look out for instant gardening solutions and innovative garden leisure products – just some of the exciting themes that will be showcased in September.

4.     A new look at garden retail categories. Glee’s core sectors are also set to benefit from a makeover in 2016.  In a move to ensure that the exhibition’s product sectors are more reflective of the modern garden retail environment, three of the show’s core sectors will be rebranded. First up will be Garden Leisure, which will become known as Outdoor Entertaining, whilst Glee Garden Design & Landscaping will enter a new chapter in 2016 under the banner of Landscaping and Garden Decoration. Finally, Retail Experiences and Services will replace Retail Services.  Offering the best in shop-fittings, POS, EPoS and retail design, this area will be expanded in 2016 to better incorporate the wider aspects related to inspirational and functional retailing concepts.

5.     Effective use of buying time. Buyers visiting Glee will find the full spectrum of garden retail categories under one roof, including Garden Care, Landscaping & Garden Decoration; Outdoor Entertaining; Plants & Nursery; Home, Gift & Clothing; Retail Experiences and Services; and Pet. 

6.     Revitalised format. The new location within the NEC has seen Glee benefit from a new layout and visitor flow. This simple change in 2014, heralded as a great success by the garden retail industry, has helped to bring together even more suppliers and retailers. It has also reinvigorated the industry’s connection with the event, creating a show that looks and feels unlike any previous Glee.

7.     Innovation at every turn. Launched in 2009, the Glee Innovators Zone has already helped more than 180 companies break into the garden retail market.  This special area is designed to help nurture valuable grass-roots product development and one-off design ideas, whilst also bridging the gap between market-ready new product launches from established companies and pre-commercial product ideas.   This year Glee’s Innovators Zone will be home to over 30 brand new companies.

8.     Learning opportunities. As always Glee will offer visitors a free, three-day Seminar Programme organised in conjunction with the HTA (Horticultural Trades Association), which will share expert business and garden retail advice to help grow your business through challenging trading conditions.

9.     Network, network, network. Glee offers an unrivalled opportunity to network with your peers, and provides the perfect platform to meet with new and existing customers. Meeting rooms are also available, making the show the perfect base to conduct sales and 2017 planning meetings. The Buyers Power List will be returning in 2016, with this year’s winners announced on Tuesday 13th September.

10.  Free entry; easy to register. Entry to Glee is free for all pre-registered trade visitors. To pre-register, visit www.gleebirmingham.com where useful show, exhibitor and travel information is also available. For details on exhibiting at Glee, call 0203 033 2160.

Glee New Products Showcase set to be the biggest for years

The Glee New Products Showcase is building up to be the biggest for years as entries from exhibitors start to come in...

The Glee New Products Showcase, in association with Garden Trade News, is building up to be the biggest for years as entries from exhibitors start to come in.

All of the showcased new products will be displayed in a new Glee New Products Showcase display area at the end of the central boulevard in Hall 17 and judged early on Monday morning before the awarding of the Glee Awards at 5:15pm on the 12th September.

A new feature of the judging this year sees the shortlisted entries in each category being given the opportunity to present to the judges at 2:00pm on the 12th. Once the judges have come up with their shortlist of three in each category, the candidates will be invited to a special forum with the panel where they’ll have a chance to explain why their product deserves to be a winner.

Exhibitors are entering up to 5 new products in each of the following Glee New Product Showcase 2016 categories:

  1. Garden Care (growing accessories)
  2. Garden Care (chemicals, fertilisers and compost)
  3. Garden Decoration
  4. Landscaping
  5. Outdoor Entertaining
  6. Machinery and Tools
  7. Home, Gift & Clothing
  8. Pet and Wildlife Products
  9. Plant Seeds and Bulbs
  10. Retail Experiences and Services

If Glee exhibitors have not made their entries yet, this can be done via the Glee website using the Exhibitors Zone log in at: http://www.gleebirmingham.com/page.cfm/Action=Form/FormID=3

The closing date for Glee New Product Showcase entries is Friday 2nd September, so don't delay, fill out the form today.

As last year the GTN team are organising and administering the entry and judging process for the Glee New Products Showcase, which promises to be even more helpful to both visitors and exhibitors in it's new location. If you have any questions please contact: trevor.pfeiffer@tgcmc.co.uk


New identity for Bonningtons to be launched at Glee


Bonningtons will be launching their new identity during Glee 2016 and demonstrating their three core values – Integrity, Quality and Trust.



Bonningtons will be launching their new identity during Glee 2016 and demonstrating their three core values – Integrity, Quality and Trust. 

The company is keen to show that the popular conception that they are a small business, selling only to discounters is simply not true. 

Managing Director Ian Fisher, has built a solid business based on great products and a strong commitment to customer service. 

Fisher said “I’ve built this business only with the support of an amazing group of people who I like to think of as my “Dream Team”.  Together, they’ve driven the growth and development of Bonningtons and I’m immensely proud of them."

To launch the new and completely different Bonningtons, the company is investing heavily in Glee 2016, with a large visible presence and a total of three stands.

  1. Bonningtons Central Visitors to the NEC will be invited to Bonningtons Central, where they can find out about the new business launch, and collect their personal prize cube as well as grabbing refreshments.  Every visitor will claim a prize, which will vary in value, details of which to follow nearer the date!

  2. Bonningtons Brand Street This will give customers a journey through the company’s exciting range of brands - a tiny piece of the Bonningtons showroom transported to the NEC.  Discover 8 new brands, which demonstrate the company’s commitment to offering a strong good – better – best option across a range of categories, with a strong focus on the independent retailer.  Here visitors will see 500 new products for 2017, 2500 best-selling products, and Bonningtons’ 2017 deal for independents.

  3. Bonningtons Gardens A place to relax with a cocktail and view a range of outdoor leisure from Bonningtons, including a new high end collection of teak furniture.



Stand Details:

  • Bonningtons Central:  N23 – Hall 20
  • Bonningtons Brand Street:  N16 – Hall 20
  • Bonningtons Gardens:  X10 – Hall 17

 For more information call 0115 985 4119 or visit www.bonningtons.com                 

Twitter:  @TeamBonningtons

Glee will help to drive growth in the industry
Garden tools market trends


Glee takes a look at emerging trends with garden tools for 2017 and how the UK’s leading annual garden and outdoor living trade exhibition will be helping to drive growth in the industry this year...



Glee takes a look at emerging trends with garden tools for 2017 and how the UK’s leading annual garden and outdoor living trade exhibition will be helping to drive growth in the industry this year.

Consumers are becoming more connected with the great outdoors thanks to smarter use of their time, and due to a recent study revealing the health benefits of gardening1, a rise in the number of green fingers is anticipated.  Not only are there merits for health and wellbeing, but also in terms of financial aspects, as landscaping is believed to increase the value of a property by nearly 12%.2

There is more of a focus on ergonomic – not just functional - garden tools, as this helps to reduce the strength and flexibility required for many gardening chores. Tools with specially shaped handles and mechanisms - from loppers with extendable handles and ergonomic garden hoes, scissors, weeders and transplanters - help reduce the strain on different parts of the body and are usually lighter in weight, appealing to older and younger gardeners alike.

Consumers are realising more and more that buying cheap tools is not always the best option, so wiser investment in a pastime that has rocketed in popularity in recent years is becoming more evident, as customers look towards sourcing the best gardening tools and equipment available to keep their gardens flourishing. As experience and requirements in the garden are increasing, so are sales of higher grade, longer lasting tools, often more associated with landscapers, arborists and professional gardeners.

This year, copper and brass will be seen in the garden, with copper gardening tools said to possess scientific benefits that help fend off unwanted plant pests such as slugs and snails. This is all to do with magnetic fields, whereby the copper acts as a deterrent for such creatures and forces them away from vegetable patches.

In its pure form, copper can be moulded and spun into different shapes without cracking. Just by adding a small amount of tin to copper makes an alloy (bronze) that makes it even stronger and tougher, making copper tools rust-resistant, hard-wearing and much easier to slice into soil because of sharper edges.

Recent research forecasts the global cordless garden tools market to grow steadily at a CAGR of 5% from 2016 onwards.3 The rising need to add aesthetic appeal to residential and commercial properties around the world is a key driver for the growth of this market.

We’re also being greener in every sense of the word, with more tools being made in Britain and crafted from sustainable products such as ash and stainless steel.

As more ranges are being introduced, there’s a mix of the practical with the aesthetic to appeal to more female consumers into what is traditionally a male-dominated market. No longer are tools just industrial grey, brown or black; eye-catching pinks, turquoises and oranges not only add an injection of colour but also inspiration and a contemporary feel.

Black & Decker’s new home collection of garden hand tools, available through NAP Brands, reflects just how much the role of gardening equipment has evolved in recent years to reflect consumers’ growing needs. Its Telescopic Tools range – including its Culti-Hoe and Fan Rake – and Digging and Cultivating range – featuring its Silicone Cultivator and Silicone Transplanter - alludes to a nation taking their gardening hobbies far more seriously than a decade or so ago.

It also appears that tangled, stiff garden hoses are a thing of the past. Black & Decker’s ZeroKink™ Garden Hose has an 8 ply construction with a dual foam air injected centre core, making it kink-free and easy to coil. NAP Brands also caters for professional gardeners, and has recently launched Stanley’s Professional Grade Water Hose which uses both Poly Fusion and AntiKink™ technologies. Its Stanley Fatmax range offers a comprehensive selection of high-performance tools for professionals, including shovels and rakes with fibreglass handles and its Bypass Gear Lopper range featuring its unique SyncDrive™ gear mechanism.
 
Green Heart proves to be a popular feature
Plants remain the green heart of any garden retailer, which is why Glee’s very own Green Heart has proven to be such a popular part of the exhibition since its formation in 2014. Returning once again in 2016, the show’s organisers – i2i Events – share 10 reasons why plant buyers can’t afford to miss this year’s Green Heart.
Plants remain the green heart of any garden retailer, which is why Glee’s very own Green Heart has proven to be such a popular part of the exhibition since its formation in 2014.

Returning once again in 2016, the show’s organisers – i2i Events – share 10 reasons why plant buyers can’t afford to miss this year’s Green Heart.

1)    Optimise profit potential of seasonal plants - with seasonal plants being more topical than ever, the Green Heart represents an opportunity to buy high impact lines for immediate delivery and sales through tills.

2)    Get inspired – addressing key demographics and providing interactive tours, the Green Heart has a wealth of content to inspire plant buyers and retailers alike. Developed in association with The HTA’s own reports and brought to life by the HTA’s Market Information Manager David Denny, the Green Heart will address three unique consumer profile areas: Gardening Elders, Garden Proud and Family Focus. These profiles will be recreated as three large product areas, drawing product inspiration from across Glee’s eight core sectors. Demonstrating cross merchandising, these inspirational displays will add real and tangible value for visiting retailers, and help them identify ways to reach out to key consumers at the point of sale.

3)    Network & learn - learn about the latest trends in plant sales and access the newest varieties and new-for-2017 addition whilst networking with industry colleagues in one convenient location.

4)    View complementary products – whilst at Glee don’t forget to visit the wider show, using the time to catch up with compost, fertiliser and chemical suppliers to ensure you are up-to-date with the ever changing ranges and supporting legislation surrounding these core sellers.

5)    Linked sales and cross merchandising inspiration – Green Heart will demonstrate how to link sales and create successful cross merchandising opportunities through some exciting interactive content. Led by The Garden Works’ independent garden centre consultant, Kevin Waters, the Green Heart will benefit from an increased interactive and live element in 2016.  Each day Kevin will lead three guided tours around the Green Heart to demonstrate how cross merchandising can highlight a continual year-round association with the plant offer. Showcasing how plants can take centre stage, Kevin’s tour will inspire action by giving ideas, help to make the buying decision easy, and ensure subsequent success for the customer, through linked sales ideas from across the retail floor. 

6)    Show-only deals - benefit from buying ‘show only’ deals, gaining extra margin and impulse sales potential for your store.

7)    Brainstorm – use your time to share your ideas with growers, helping both parties to sell more plants to boost overall sales and profits.

8)    Look ahead to 2017 - meet with both UK and international growers to find out more about their plans for the 2017 season.

9)    60+ plant suppliers – this year over 60 plant suppliers, growers and breeders will be showcasing their 2017 ranges and recent introductions within the Green Heart.

10) Follow-up on NPS conversations - finalise details with new contacts initiated at the National Plant Show.

Key names already confirmed for the Green Heart include Chessum Plants, Quality Ornamentals, Javado, Anglia Group of Nurseries, New Leaf Plants, Chamberlain Nurseries, Chapel Cottage Plants, Channel Island Plants, Kilworth Conifers, Gardeners Kitchen, Topbuxus B.V., and Wyevale Nurseries. New exhibitors for 2016 include Armlee Nurseries and Butters Group, suppliers of houseplants, garden plants and planted materials to supermarkets and garden centres.

Send your gift buyers to Glee 2016


Glee’s dedicated Home, Gift & Clothing section has witnessed significant growth in 2016, and now offers the strongest gift offering seen at the event for many years.



1.      90+ home, gift & clothing suppliers all ready and willing to do business. Glee’s dedicated Home, Gift & Clothing section has witnessed significant growth in 2016, and now offers the strongest gift offering seen at Glee for many years.

2.      Garden centre focused. The strength of Glee lies in the fact that its exhibitors are primed to do business with garden retailers, and this year’s exhibitors within Home, Gift & Clothing are no exception. These suppliers are armed with products and services designed to drive sales instore at garden centres, so make sure you don’t miss out on this captive audience.

3.      Year-round sales opportunity. Gifts, homeware and outdoor clothing are increasingly becoming big business within garden retail.  Offering an unrivalled opportunity to maximise year round sales, from Mothers’ Day to Christmas, these product categories are also ideal for driving impulse sales as consumers look to add value to their homes and gardens with stylish accessories, as well as wanting to look good in the garden.  

4.      More time to compare & contrast. Glee may not have as many exhibitors as some of its home and gift exhibitor cousins, but this simply means that retailers and suppliers have more time at their disposal to network, chat and learn more about the products. Better relationships are forged this way.

5.      New brands never before seen at Glee. This year Glee’s Home, Gift & Clothing section will be home to several brands never before seen at Glee, including Wild & Wolf, Aigle, Addis, Hallmark Cards and Blade & Rose. A number of indoor furniture suppliers are also making their debut at Glee in 2016. Look out for Kettle Interiors, Makasi Imports, Global Furniture Alliance and Smart EU.

6.      Selected, focused offering. Gift exhibitors at Glee know what garden centre gift buyers want to see, which is why they will be bringing with them a targeted and audited product range, featuring the hardest working and most profitable products in their arsenal.

7.      Better use of your time. All available under one roof for three dedicated days, Glee is the perfect way to streamline your purchasing process. Placing orders at Glee means your 2017 product selections are sorted well in advance, freeing up more time for category managers to develop inspirational in-store displays.

8.      Be inspired by new merchandising ideas & linked sales opportunities. Look out for inspirational content from Glee’s 550+ exhibitors, as well as those within the dedicated Home, Gift & Clothing section of the show. Best practice merchandising, the latest trends in POS and exciting linked sales opportunities from across Glee’s eight core product sectors will arm any garden centre manager or gift buyer with a wealth of knowledge, design ideas and concepts that can be put into practice immediately upon returning back to the store.

9.      Access to other exciting products you might not have considered before. Glee is the place to explore additional profit-making opportunities.  As the garden retail gift market continues to grow, Glee is the place to source those products that will make your gift offering stand out from the rest, including everything from homeware and seasonal decorations to stationery and greeting cards, music and audio, artificial flowers and curiosities. Glee’s wider categories will also offer exposure to product sectors you may not have previously considered, helping to create a vibrant and unique in-store offering.

10.  And the best bit – it’s all free to see! Entry to Glee is free for all pre-registered trade visitors. To pre-register, visit www.gleebirmingham.com

 
Bayer Garden is back at Glee
Making an exciting return to Glee in September this year, Bayer Garden is to showcase its market leading brands (Baby Bio, Phostrogen, Toprose and Provado), launch new ranges for 2017 and introduce SBM’s leadership...


Making an exciting return to Glee in September this year, Bayer Garden is to showcase its market leading brands (Baby Bio, Phostrogen, Toprose and Provado), launch new ranges for 2017 and introduce SBM’s leadership.

“Bayer Garden is changing, introducing great new opportunities for garden care retailers,” said Head of Bayer Garden, Darren Brown, “and we’re really looking forward to telling everyone all about them at Glee.”

At Glee, Bayer Garden will be focusing on four priority product areas – Baby Bio; outdoor fertilisers; pests and weeds; and naturals.  At the show, brand extensions, new products and initiatives will be introduced in each area.   

Darren Brown continued: “Over the years, we’ve invested in evolving our brands and adding new products to offer consumers solutions that will help them get great results in the garden!

“There is a lot to unveil in relation to the UK’s favourite plant food brand, Baby Bio®.  This year we added a superb new outdoor feed – Baby Bio Outdoor – and, building on this, will introduce new products at Glee.

“To find out the details and what we’re doing in the other three product areas, visit us in Hall 18 at stand 10N08-P09.”

 

Finally, visitors to the Bayer Garden stand will also learn more about the company’s long term future.  

Darren Brown continued: “We are planning to welcome SBM’s leadership to Glee. The sale of Bayer Garden to SBM Développement is due to complete in October. SBM has already stated their claims and vision for the Newco to ’become a worldwide leader in Home & Garden solutions, offering an innovative portfolio that will meet evolving expectations of our customers."
 
Crest marketing investment pays dividends
Crest Garden, who celebrated their success in the Product, Packaging, Marketing Communications and Point of Sale categories in the GIMA 2016 Awards, will be showcasing their new products at Glee 2016 in Hall 19 Stand G21...

Crest Garden are celebrating their success in the Product, Packaging, Marketing Communications and Point of Sale categories in the Gima 2016 Awards.

The Flopro gun display was the winner of the Best Point of Sale where it was up against some tough competition. The judges commented “There is currently no other watering brand displaying their products in this way, bringing product off the back wall and adding drama to the watering category.” The stunning display module features a super size three dimensional model of the Flopro+ Hydra which really creates the wow factor in-store.

The Kent & Stowe Lawn Edge Trimmer took the top prize in the Garden Tools, Machinery and Implements sector. The judges said “The comfortable foot plate allows a ‘walk and cut’ rocking motion above the blade, meaning edging has finally become a quick and painless task.” This new lawn edger has a high quality stainless steel blade which gives a clean and precise cut, trimming quickly and effortlessly.

Flopro received two further awards as finalists in the Best Consumer Packaging sector and also in the Best Marketing Communication category for the Flopro ‘No Leaks’ campaign.

Commenting on this success, Natalie Searle, Marketing Manager said “Our philosophy from Day 1 has been to create a ‘point of difference’ in all our marketing activity. To be recognised in the prestigious GIMA Awards across product, packaging, POS and communications inspires us to continue investment in our product and brand development programme”.

The full range of Crest Garden products will be showcased at Glee 2016 in Hall 19 Stand G21.

 
Treadstone to launch Laura Ashley merchandiser at Glee
With its Laura Ashley branded range of gardening accessories proving successful amongst retailers and consumers alike, outdoor accessories company, Treadstone Products is set to launch a bespoke merchandising module, enabling retailers to maximise profits of this already hugely popular collection...

With its Laura Ashley branded range of gardening accessories proving successful amongst retailers and consumers alike, outdoor accessories company, Treadstone Products is set to launch a bespoke merchandising module, enabling retailers to maximise profits of this already hugely popular collection.

Designed with a ‘shop in shop’ concept in mind, the new timber display unit features impactful branding to help create a true Laura Ashley destination point in store. Providing merchandising solutions for specific items within the range, the freestanding unit enables retailers to create an engaging visual display of beautiful Laura Ashley wellingtons, hats, gloves and gardening accessories.

Treadstone Products’ Head of Brands, Dean Winters explains, “Last year, Treadstone introduced GLEE visitors to the newest additions of its Laura Ashley gardening range, the retro Caravan Daisy collection. This year, we hope to complete the package for retailers with bespoke point of sale support. Alongside the central unit, the new display materials include a selection of clever seasonal impulse tags to help promote products in the right way, at the right time, providing year-round merchandising support.”

With exclusive distribution of the internationally recognised Laura Ashley brand in the garden sector, Treadstone Products is one of the leading suppliers of garden products to garden centre chains and independents. The company offers over 500 consumer products across several well known branded collections, including the iconic Peter Rabbit Outdoor Adventures range and The Good Life collection of garden accessories.

Retailers interested in working with Treadstone can find out more by visiting the company at GLEE, stand 19H55 and should visit www.treadstoneproducts.com or contact the company on 01978664667 or email sales@treadstoneproducts.com
 
Garland/Worth Gardening will launch of over 100 new products at Glee
Garland/Worth Gardening is demonstrating a positive approach to the 2017 gardening season with the launch of over 100 new products at Glee...
Garland/Worth Gardening is demonstrating a positive approach to the 2017 gardening season with the launch of over 100 new products at Glee 2016 (Hall 18, Stand H10-K11). The company’s latest innovations include several entirely new ranges of garden care items.

Commenting on the launch, operations director Tony Dedman said: “Despite the existing challenging market conditions we are determined to support our numerous customers both at home and abroad. 

"In the past two years we have experienced a growth in sales of over 50 per cent, which has enabled us to offer a continuing high level of customer service including rapid delivery of orders.  

"Also, by further extending our product portfolio for the 2017 season, we are confident that we are providing our customers with considerable opportunity to broaden their offerings to the end user.”

New products to be launched at Glee 2016 show include:

  • A  range of water butts and composters that comprises twelve different water butts, stands and sundries, plus two composters of 220 Litre and 330 Litre capacity.  Within the range there is also a value 10 Litre blow moulded watering can along with nine premium 5 Litre and 10 Litre injection moulded watering cans.
  • A new range of fleece and fabric that includes three sizes of fleece tubes and a 1 m x 16 m roll of fleece, a 1 m x 20 m roll of landscape fabric plus a 1 m x 16 m weed stop.  All of the products are presented in new heavy duty dump bins.
  • Also new is a range of tarpaulins measuring 3 m x 2 m, 4 m x 3 m, 5 m x 4 m and 8 m x 5 m, all of which are packed in handle bags.  The range also includes four related sundries, comprising a pack of ball bungees, hook bungees, wind secure clips plus a coil of 30 m x 6 mm polypropylene rope.

Extended ranges comprise:

  • The Christmas Range for the 2016 season has been expanded to include a round 4 to 5 inch stackable plastic Christmas tree stand in green and red that will be promoted at a competitive price of £9.99.
  • The Barbecue / Garden Furniture Covers Range has been repackaged for 2017 with a brand new fabric in the company’s entry-level range.  The full range of PVC backed polyester covers are available in green or black, and are presented in smaller packs that take up less space at retail-level.
  • The Premium Propagation Range has two new top-end professional electric propagators that have   heat thermostats.
  • The Patio Gardening Range has had two new storage bags added, one for onions and one for potatoes.
  • The Garden Tray Range now includes a new 60 cm² deep garden tray.
  • The Self-watering Range has now been extended to include 2 m x 60 cm capillary matting.
  • The Mower Range now includes two sizes of fuel funnels.
  • All of the new heavy duty promotion bins are in a new colour that will boost promotion in store.

In order to provide further information and support on the company’s complete range of products, the Garland/Worth Gardening’s full sales and marketing team will be on the Glee stand together with the company’s sales agents that represent the whole of the UK and Ireland.

The Garland Products Group specialises in the manufacture of plastic injection moulded products and is one of the fastest growing suppliers to the garden industry.  The products available to both keen and hobby gardeners have been designed through the company’s own experience as keen gardeners.

 
Fallen Fruits set to wow at Glee
Garden giftware company, Fallen Fruits, whose themed, designer collections are inspired by nature, will be launching a host of new products at Glee including a wide variety of garden accessories, gift solutions and outdoor furniture ranges.
Garden giftware company, Fallen Fruits, whose themed, designer collections are inspired by nature, will be launching a host of new products at Glee including a wide variety of garden accessories, gift solutions and outdoor furniture ranges.

Popular collections such as the company’s range of award winning inflatable pouffes and Nature Print umbrellas have been expanded to include a wider choice of print designs and new ideas, including a range of on-trend copper bird feeders and funky waterproof animal ponchos for kids, are sure to impress visitors to the exhibition next month.

Particular highlights include Fallen Fruits’ new Cream Aged Metal range of Edwardian-styled home and garden accessories, featuring a variety of stunning candleholders, mirrors and small furniture items. The company will also be unveiling a number of flamingo themed outdoor accessories, incorporating a doormat, novelty watering can and shopping bag. The range also includes a hot pink freestanding Flamingo Umbrella to brighten up even the dreariest of rainy days!

Offering a huge choice of garden giftware and furniture collections, Fallen Fruits has fantastic appeal for a wide variety of consumers including keen gardeners and those who just like to enjoy their outdoor space.

Retailers interested in working with Fallen Fruits can visit the company at GLEE, Hall 18 Stand H30 or can contact Fallen Fruits for more information on 01584873377 or by emailing sales@fallenfruits.co.uk




GARDENA smart system to be launched at Glee


Visitors can this year expect a big push from Gardena at Glee as the company has been increasing our brand awareness across the UK.



Visitors can this year expect a big push from Gardena at Glee as the company has been increasing our brand awareness across the UK.

"To tie in with this we will be launching the GARDENA smart system and the GARDENA city gardening products," says Paul Simpson, UK Account Manager at Gardena.

"It is expected that there will be 25 billion devices connected to the internet by 2020 and all aspects of our lives are becoming more and more automated.

"The GARDENA smart system is innovative and unique and let the consumers control their watering and lawn care from their phones wherever they are.

"With regards to city gardening we all know that urbanization is increasing with 82% of the UK now living in an urban area which has meant that Gardena have now had to come up with some innovative ways to cater for this growing market of balcony and terrace owners.

"One of the products we are launching this year is a Balcony Tool Set which is multi-functional – the dustpan also doubles up as the case for the set as we have the consumer in mind for smaller spaces.

"Our year started slowly up until Easter because of the weather and has been good since then.

"The trends we are seeing in the market are smaller urban gardens, balconies and terraces which is the reason we have invested time and energy into GARDENA city gardening.

"We’re also seeing a huge European trend coming to the UK which is robotic mowers. Even more so the smart home area is also extending into the garden with several Internet of Things solutions coming to the market."

Brundle's vertical planters will send you up the wall...

Recognising that not all gardens have the space to grow at ground level, Brundle Gardener has designed GreenWall, its innovative vertical planting system...




Recognising that not all gardens have the space to grow at ground level, Brundle Gardener has designed GreenWall, its innovative vertical planting system.

The system offers an ideal vertical solution for growing a wide variety of flowers, fruits and herbs against walls, sheds and fences - or just free standing. The modular system is ideal for any size garden or outdoor area – whether that be decking, a patio, balcony or allotment and can simply be a freestanding vertical garden.  GreenWall also features an effortless watering system that can be either manual, using a watering can or automatic at various levels.

Also on show will be a colourful new range of powder coated steel planters, space saving tool sheds, illuminated bistro sets and DeWit high quality gardening tools.

Click here for more information or  us this email link  Tel 0131 335 5955

 
New gravel, birdhouses and fire pit from Deco-Pak
Visitors to Deco-Pak’s double stand (Hall 20, stand K30) at Glee this year will get the chance to view many brand new product additions that are set to take the company further into the outdoor living and gift market, as well as cement its place as a leading landscaping supplier...


Visitors to Deco-Pak’s double stand (Hall 20, stand K30) at Glee this year will get the chance to view many brand new product additions that are set to take the company further into the outdoor living and gift market, as well as cement its place as a leading landscaping supplier.

The Heritage Stone Co. range that has proven so successful in retailer trials this year, is going to be the centrepiece range on the paving and aggregates stand, being made available to all customers in new packaging for the first time. Deco-Pak’s fun-loving team are also preparing a special kiss-me-quick seaside scene that will provide a unique photo opportunity at the show.

New products are all firmly under wraps, however the company is hinting at some really fun additions to brighten up the garden and get the family involved.

A major new Greenfingers tie-in that revolves around children’s playtime will launch together with creative learning guides, a dedicated web site and even a fun educational smartphone app in the future.  

Craig Hall, Marketing Manager for Deco-Pak, said: “Our aim with this new range addition is to capitalise on our bestsellers, as well as the continued popularity of the range. We also want to demonstrate our desire to improve product value perceptions and the level of sales support beyond what retailers would expect. 

"It’s a really exciting time for us, we’ve got a really dynamic team here at the moment and it’s opening us up to developing intelligent, marketing-led products that will continue to perform for many years to come.”

Deco-Pak’s Garden Bazaar Decorative Birdhouses, feeders and insect hotels range is confirmed to receive an urban makeover this year, and also the addition of three brand new designs. The products will all feature in one half of the stand, dubbed the ‘outdoor living’ section, which hints at a slightly new direction for the aggregates experts. Indeed, a natural stone bird bath, ultra-chic paving and an exciting range of contemporary stepping stones are all slated to make an appearance.

Amongst all the new products, Deco-Pak will also give retailers the chance to shop all the current ranges of Decorative Aggregates, Horticultural Sands and Gravels, Natural Water Features, Decorative Paving, and DIY Building Materials.

Visit www.deco-pak.co.uk, connect via twitter @deco_pak, or call the sales support team, 01422 204394, to find out how you can benefit from stocking Deco-Pak’s wide range of garden and landscaping essentials, or to book an on-stand appointment.

 
New products to crown busy year for Stewart Garden
Stewart Garden, now more than 70 years old, will be showcasing new initiatives at Glee (18K14-L15)...

Stewart Garden, now more than 70 years old, will be showcasing new initiatives at Glee (18K14-L15).

Among the company’s successful 2015 launches is the Varese planters collection (pictured), which has gone from strength to strength and exceeding its targeted growth.

Stewart invested £400,000 in a new rotational moulding machine at its Banbury factory earlier this year for use in the decorative planter category. The new machine will enable a 27% increase in production.

Launched in April after extensive consumer testing, the brand’s new website makes it easier and more enjoyable to browse products and select stockists.

The Stewart Garden Schools Campaign, launched in 2012, has engaged with more than 100 schools nationwide, challenging pupils aged 6-11 years to get creative with Stewart Garden products. Schools taking part receive a kit worth more than £400 to get their projects up and running, while the winning school receives £1,000 to spend at its local garden centre.

Juan Pillay, marketing director at Stewart Garden, said: “There’s been so much happening here at Stewart this year, as visitors to our stand will discover. We’ll be announcing the winner of this year’s Stewart Garden Schools campaign and launching the 2017 campaign. We’ll also be presenting a number of new products at the show.”

Get into the garden with Grange at Glee


With expectations set high following the success of last year’s exhibition, Grange Fencing will be providing Glee visitors with a feast for the eyes, creating a number of stunning ‘garden rooms’, alongside more traditional fencing displays...



With expectations set high following the success of last year’s exhibition, Grange Fencing will be providing Glee visitors with a feast for the eyes, creating a number of stunning ‘garden rooms’, alongside more traditional fencing displays.

Whilst half of the exhibition space will be used to showcase some of the company’s most popular ranges, including the hugely successful Ultimate Panel, along with a number of commodity products, the second half will be split into a trio of garden rooms, each demonstrating its own individual style with a range of Grange products.

Commenting on the ambitious stand design, Head of Marketing, Rob Giles said: “Last year’s Glee saw the company unveil its new brand identity so we were keen to follow this with something equally impressive! As well as a number of key product launches, including the Ultimate range extension, we are keen to demonstrate to retailers the way in which our decorative structures and garden features can be used to create beautiful, coordinated garden spaces."

Utilising the company’s core decorative Collections, including the chic Contemporary, progressive Urban and more traditional Valencia, the garden rooms will showcase a variety of Arches, Arbours, Screens, Pergolas and Planters in three refreshing displays, supplying retailers with inspiration on how to present Grange products.

For more information on Grange Fencing, visit the company at Glee, Hall 20 Stand G02-J01 or visit www.grangefen.co.uk. Retailers interested in working with Grange can also contact the company on 01952 588 088 or email sales@grangeen.co.uk.
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News.

We're already well advanced in preparations for the Glee Planner which is posted to all pre-registered Glee visitors and the Glee Show Catalogue which is available for FREE as visitors enter the halls at the NEC and now we've published the first issue of this years Glee Daily News.

From now until the end of September the Glee Daily News, in its unique e-mail format, will keep visitors up to date with what they can see at the show and gives exhibitiors the most up to date e-mail vehicle for ensuring buyers know about their new products and other Glee activities.

Here's the schedule for the Glee Daily News 2016:
      • Early August Preview       - 1st August
      • Mid August Preview        - 17th August
      • Late August Preview        - 31st August
      • Full Show Preview           - 7th September
      • Build up preview - Live from the Show - 11th September 
      • Live from the Show Day 1 - 12th September
      • Live from the Show Day 2  - 13th September
      • Live from the Show Day3   - 14th September
      • Omnibus Issue                 - 27th September

To make sure you get your own copy of Glee Daily News sign up here

For advertorial and advertisng opportunties please contact Ben Greenwood, Alan Burdon or Mandy Davies at The Garden Communication & Media Co Ltd, 01733 775700, owners and publishers of Garden Trade News, Garden Radio and The Greatest Awards.
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