Glee has announced the rebranding of the Glee Innovators Zone to Glee Firsts. Since its inception in 2009, the Innovators Zone has been an essential part of Glee, dedicated to showcasing fresh talent, groundbreaking ideas, and the latest innovations in garden retail.

The newly named Glee Firsts will continue to uphold its original mission of celebrating and providing opportunities for entrepreneurs, inventors, and grassroots product developers. This vibrant area of Glee will once again host dozens of suppliers making their debut at the show, many of whom bring innovative ideas, prototypes, and a strong desire to break into the garden retail sector.

Glee Firsts will also be the home of the annual winners of the GIMA Innovators Seed Corn Fund. Previous winners of this prestigious award include Germie, Natural Grower, VivaGreen (MossOff), Pot-Mate™, and Green Digit (Grow So Simple), all of whom have significantly impacted the industry with their pioneering products.

Matthew Mein, Glee Event Director, commented on the rebranding: “For the last 15 years, the Innovators Zone has been a must-attend part of Glee. Recognising that the exhibitor roster has developed to include more established companies making their debut at Glee and, by extension, to the garden retail sector, we wanted to rebrand the area to better reflect this evolution. Under its new name, ‘Glee Firsts,’ visitors to the show will have a much clearer understanding of what to expect from this area and how time spent here can help forge exciting new supply partnerships. It also provides access to products not yet seen within garden centres – a proposition that will certainly appeal to retailers looking to curate unique and fully personalised stock profiles.”

As Glee celebrates its golden anniversary, Glee Firsts is set to be a highlight of the event, promising to deliver innovation, inspiration, and new business opportunities for all attendees. Don’t miss the chance to discover the future of garden retail at Glee Firsts.

Register now for Glee 2024!

Registration for Glee 2024 is now open, with a number of exciting registration incentives sett to launch soon. To find out more, and to secure your free ticket to the 50th edition of Glee please visit www.gleebirmingham.com/visitor-registration