In This Issue
Great start for innovative new company
Extended Curve creates lots of interest for Pouf Daddy
Stax put finishing touch to distribution deal with LG Harris
Day 2 at Glee at Spring Fair gets the thumbs up
See you tomorrow in Glee at Spring Fair
The secret of no risk retailing
Magic Apple lounger is a Glee head turner
A handful of innovation from Neat Ideas
Exhibitor spotlight: Durston Garden Products
Woodlodge kick off Marie Curie promotion with 20k donation
Multiform...a great way to show off in-store
Raised planter pioneers Veg Trug carry on innovating...
Award winning tools on show from Darlac
Veito offer 'tomorrow's heaters today'
Exhibitor spotlight: Bergs Potter
Innovators International see steady growth of Winawood furniture range
Exhibitor spotlight: Hygeia Garden
Get your own copy of GTN Xtra
Glee at Spring Fair's New Product Award winner revealed
Glee @ Spring Fair New Product Award judged on first day of show
Spring Fair present Premier Decorations with 30th anniversary cake
Picture exclusive LIVE from build up in Hall 3
GTN's Greatest Christmas Team Winners to be announced during Glee at Spring Fair
Glee Daily News brings you all the latest news from Glee at Spring Fair - previews, live issues from the show and an omnibus edition
Squire’s eyes investment opportunities
Sign up to a Garden Re-Leaf Day challenge
January gets growing year off to flying start
Plant sales up 32% for January
Garden lighting sales keep on shining
Black Russians are top tomato
Record January for growing media
Gardman acknowledges teething problems at new distribution centre...but says they're now fixed
Looking for Christmas Ideas for 2018?
Top trends for 2018 are inspired by nature
Summit International bolsters outdoor and leisure offering at Spring Fair
Contemporary outdoor and indoor planters from Cadix
Authentic and original musically tuned windchimes
Wildlife World returns to Spring Fair 2018
New launches from Pedigree Garden at Spring Fair
Paving perfection from Block Blitz
Traditional Garden Games create lots of fun
News Update
Glee Daily News brings you all the latest news from Glee at Spring Fair - previews, live issues from the show and an omnibus edition
 

The team from GTN are proud to be the official media partners for Glee at Spring Fair producing seven issues of Glee Daily News...

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The secret of no risk retailing

Creative Products is welcoming retailers to its two stands, Stand 3D20-E21 in Hall 3-3A at the Glee at Spring Fair concession and Stand 9B44-C45 in Hall 9, to come and discover the unmissable benefits of its unique ‘no risk’ retailing opportunities.

 

Sales opportunities which offer retailers ‘no risk’ are few and far between, but TV merchandising expert, Creative Products can make just that claim.  The company’s sales method could prove an irresistible option for garden retailers with its fully serviced merchandising system where products are supplied, promoted via instore TV, serviced and replaced on a fully sale or return basis. 

 

Creative Products offers a wide range of innovative gardening products, presented in an explanatory and experiential manner. Products are supported with top quality TV screen demonstrations incorporated into their merchandising stand, making for inspired impulse and gift purchases.  With huge potential for peer to peer recommendation, the result can be significantly intensive purchasing based on sudden consumer trend or simple seasonality.

 

The real attraction of the Creative Products proposition is the company’s trading method. In general, most listings are based on firm sales and if these do not materialise, retailers are compelled down the discounting route with consequent erosion of margins.  The Creative Products system is quite different.

 

Merchandising stands including TV promotional content are supplied on loan free of charge and supported every four weeks by Creative Products personnel.  Each support visit includes an assessment of sales achieved, a change of product if appropriate and full credit supplied for any product unsold.

 

Working with Creative Products, retailers can try any product from the company’s extensive range. An individually tailored 12-month programme of product promotions will then be created to best reflect the retailer’s store footfall, customer base, adoption of consumer trends or seasonal plans.  The result can be entirely bespoke to each retail customer and the whole programme of products can be tweaked and updated on a four-weekly basis with any unsold product being credited.

 

 

Creative Products’ Managing Director, Mark Hall (above right) explained, “We are excited to be at Spring Fair once again to showcase our constantly refreshed range of great product ideas all merchandised with TV promotional material. With our ‘nothing to lose’ offer, retailers can be totally confident whether they have experience of this approach or are trying it for the first time.  Moreover, if either the retailer or Creative Products has any doubt when setting up a new relationship, we are always happy to work on a mutual trial basis while footfall and sales numbers are established.  It is a fail-safe merchandising system for the garden sector.”

 

 

Interested retailers should visit Spring Fair Hall 9, stand 9B44-C45 or Hall 3-3A, stand 3D20-E21. Alternatively, contact the company on 01476 564 230 or email sales@creativeproducts.ltd.uk. Visit www.creativeproducts.ltd.uk for more information.

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