The word on everyone’s lips at Glee 2021 was “sustainability”, which according to a visitor from BBC Gardener’s World was an essential part of “every conversation”.

In a world where environmental concerns are running high, sustainability has become one of the most important trends in retail, with consumer demand for sustainable and eco-friendly products growing like never-before and brands with green credentials rising to the top of their wish lists. 

First time Glee exhibitor, The Real Soil Company, who showcased its all-new organic topsoil offering, SuperSoil, has “the right product at the right place and the right time” to help sustain the green revolution in gardens all around the country. 

The organic topsoil - aimed at the premium garden centre customer - has been specially enhanced using ethically sourced, 100% traceable natural components to create a new chapter for topsoil quality and customer loyalty, plugging the gap at the higher end of the market.

SuperSoil’s natural components – which go above and beyond the BS3882 standard for compliance and reliability - are added to enrich and enhance the soil, providing quicker plant establishment, better resilience against pests and disease, whilst also encouraging a higher crop yield, better water retention and also providing a more balanced and workable material for gardeners.

The Real Soil Company has specifically set out to create a standout brand; one that competes within a highly saturated marketplace. Featuring bright colours and hand drawn illustrations, SuperSoil’s packaging is informative, friendly and inspirational, helping to draw the consumers eye and assisting them in making better, more educated purchasing decisions at the point of sale.

To find out more about The Real Soil Company please visit www.therealsoilcompany.co.uk or email info@therealsoilcompany.co.uk