In This Issue
Three days to go to Glee – still time to register
Vote now for the Best Buyers of 2022 - The Buyers Power List at Glee
Don’t miss out – register for Glee now
New products, Glee association with GTN. Over 300 new products have been entered for the Glee Awards
Westland champions every gardener
New products for 2022 from clever pots
Meadow View Stone – Leading the way with product innovation
Smart new range of Hybrid Power water features
A Greenfingers greeting from Woodmansterne!
Evergreen Garden Care announces big changes
Tildenet set to make big impact at Glee
Standalone PoS makes it ‘EASY’ for garden centre retailers
Patio Black Spot - The complete garden stonework restoration system
Catering for consumers’ differing needs and voices
10 Reasons to visit Primeur at Glee 2022
Zest's new and best-selling products star at Glee
Making peat free work for everyone - watch video discussion from the Glee studio
Glee in June – everything you need to know
Glee 2022 on track for maximum capacity
Get ready for Fire, Grill & Chill at Glee 2022
Can you afford to miss the Glee Green Heart?
Europe comes to Glee 2022
Giving at Glee 2022
Home, Gift & Clothing
Glee Daily News brings you all the latest Glee news
Get your copy of GTN Xtra
Glee in conversation with….UK garden centres
Have you started planning for your trip to Glee?
Bumper Glee Preview in GTN June issue - read online here
Send us your news and great ideas

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10 Reasons to visit Primeur at Glee 2022
Stand 6J38-20A39



Ok, we’re biased but we think our team is pretty perfect! We’re not afraid to roll our sleeves up and get our hands dirty when all hands-on deck situations arise. Why? Simple, because we care. We want our retail customers to thrive, and this means our team being on hand to handle your every need!

At Glee 2022 look out for….

  • Jenny Douthwaite – Managing Director and newly appointed GIMA President for the 2022/23 season! -
  • Sarah McLafferty – National Account Manager -
  • Amy Hart – National Account Manager -



We may still be relative newbies to the garden décor category, but we are proud of what we have achieved so far. Our trophy cabinet is getting rather busy, and we know that these industry accolades matter to our customers. Selected by a panel of our peers, retailers and supporting trade associations, and with nine awards and counting, these numerous awards have helped to put Primeur on the map, whist providing retailers with a rarely contested unique selling point when choosing next seasons ranges. 



Each year we repurpose in excess of five million rubber tyres in our multi-award-winning Tierra Verde self-watering planters, EZ Border garden borders, Eco Way stepping-stones and Easy Tile flooring solutions. The benefit of the material is one of the main reason why shoppers keep coming back for more. Benefits include:

  • Flexibility & ultimate durability – virtually indestructible
  • Low maintenance
  • Non-toxic
  • Lawnmower & strimmer safe
  • Doesn’t attract mould or mildew, so no nasty green algae or slippery surfaces
  • Rubber has the ability to expand and contract during extreme temperatures meaning it won’t crack or degrade – great for the garden and the retail setting
  • Rubber acts as an insulator helping roots stay warm during cold winters
  • Lightweight and easy to move – perfect for gardeners and retailers wanting to minimise wastage bills!


Rubber tyres may not immediately spring to mind when you think of the biggest contributors to climate change issues, but they certainly have a role to play. Each year, in the UK alone over 50 million tyres are discarded, resulting in 50 million old tyres being turned over to landfill or recycling schemes. Those that make it to landfill can take upwards of 80 years to decompose. Not only does this mean that large areas of land are required to create landfills for waste management purposes, but decomposing tyres can also leech toxic chemicals back into the local eco-system, as well as posing a possible fire risk, if stored incorrectly.


But all is not lost! Many tyres are now heading to recycling plants, where they are transformed into recycled rubber crumb and in turn, into Primeur products. Last year our planter range was our bestseller, accounting for over 50% of our gardening sales value. Hot on the heels of planters are borders with 39% of the total value, with the remaining 11% made up of stepping-stones and flooring solutions. In fact, Primeur’s popularity has soared so high it is reporting a 156% YOY growth for the 2021/22 season!



Another Glee and another set of new products to excite and entice retailers. This year look out for an exciting new border design which will eliminate the need for a strimmer when keeping your garden looking neat and tidy. Our Citadelle planters and 15 cm troughs will benefit from the introduction of a new steel grey design. Over in decking, we have new extra large ‘Extreme’ Tiles joining the line-up, alongside new, larger Cosmopolitan Decking tiles.



We’ve worked really hard to make it easy for our retail customers to start selling and profiting from our offering. In addition to new merchandising ideas, we will also be showcasing our full range of pre-stocked and fully merchandised ‘plug and play’ pallet displays at Glee 2022. 



Another arm of our retailer support is in the form of our bespoke ranges, where we work with individual retailers to identify their key sales patterns and bestsellers, helping to curate a fully stocked and individual unit that will see consumers coming back again and again.  Any retailers wanting to understand more about this and how they can start benefitting from offering bespoke ranges need only visit us on-stand to find out more.



Whatever you need to drive sales, capture the attention of your customers in-store or via social media, we have a wealth of resources to support. From images to videos and point of sale material we have it all so make sure you stop by to find out more.


9. 2023 AND BEYOND

Whether you are placing top-up orders for autumn 2022 or looking to source something new for the 2023 season, at Primeur we are confident we have exactly what you need. Throughout Glee (and beyond!) the team remain available to discuss your needs and help you to start building your own recycled rubber army!



Protecting the environment, repurposing material, all whilst offering unique benefits for gardeners and retailers is the order of the day at Primeur – can you afford to miss out? Join us at Glee to become part of the recycled revolution!


Get in touch

To find more about Primeur’s 2023 offering, please contact the team on 01274 518800, email or visit

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