Convenience is key to the customer - and no more so than nowadays - which is why Zest 4 Leisure has had such a fantastic response at the Glee Gathering to its new easier build concept.
New products like the Tenby Arbour and the Burghley Arbour with its extra deep canopy have had a rapturous reception, not only because they are stylish and comfortable, but also because they are so easy to build.
Today, with gardens more important than ever before – and online sales an ever bigger part of the garden sector - Zest 4 Leisure has been focusing on making decorative garden structures, outdoor seating and dining and grow your own even easier to deliver. The new easier build concept is all about making assembly simple, intuitive and less complicated for the consumer, by designing ease into the product from inception.
Zest 4 Leisure’s easy to build approach is about enabling customers to enjoy the benefits of natural wood products and the sense of wellbeing they bring to the garden in a more straightforward manner by using DFMA (Designed for Manufacture and Assembly) principles. This means that new products have fewer components, which are more easily put together.
As a result, Zest 4 Leisure’s new products for 2021 are wherever possible designed not only for comfort and style, taking account of the latest consumer trends, they are also part of the easy to build initiative. This is squarely aimed at the convenience gardener but will of course appeal to anyone keen to improve their outdoor space.
As always, the company’s comprehensive series of ‘how-to’ animated product assembly videos are all easily accessible on YouTube.