Honeyfield’s Wild Bird, known for its sustainable approach to bird care is launching a brand new in store info hub to help the consumer buying journey in garden centres.
The ‘Wild Bird Info Hub’ is a new touchscreen device helping promote more education and interaction in the wild bird care areas in store. Honeyfield’s plan to update the content depending on the season and what birds are feeding during that time of year. It will also offer solutions and answers to problems consumers may be having while trying to feed the birds.
Continuing to support bird lovers
The info hub is not the first time Honeyfield’s has looked to help consumers with Bird Care. They also have a series of helpful videos which they have available on their website and social channels, called ‘Bird Bites’. This educational series has over 100,000 views on YouTube and was instrumental in increasing engagement on social channels during lockdown.
With lockdown’s easing, Honeyfield’s have been keen to support the users in garden centres with their questions in store as they make decisions on the shop floor. With footfall within garden centres returning to normal levels, the info hub comes at the perfect time to help bird care lovers, who regularly visit garden centres.
Continuing to help nature
Where the ingredients allow, Honeyfield’s wild bird foods range contain cereals and other seed mixes grown on Fair to Nature farms. These farms grow specific areas of seed-bearing crops to provide food for farmland bird species, such as linnets, skylarks, and buntings as well as providing habitats for a host of other wildlife. This means that Honeyfield’s wild bird food not only feeds the birds in the garden, but it also looks after the wild birds and wildlife in our countryside too.
In helping consumers in store, Honeyfield’s believe that by promoting feeding wild birds, they can help others attract more species into their gardens with advice on best practices, offering solutions to common problems.
Honeyfields are here to help
With Honeyfield’s genuine care for nature, they are striving to help the nations bird lovers to continue to look after wild birds. With the ‘Wild Bird Info Hub’ they now have a sales solution to help shoppers make quicker decisions in store and to solve their bird care problems. Visit the WHM Pet stand today (Hall 8-20 Stand: 6F50-G51) and see how Honeyfields can help your shoppers and your bird care sales.