Apta continue to set the pace
Glee Stand 19C20-E21, 19C18
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When it comes to innovation, Apta leads the way. In 2018 the company will expand its fabulous range of novelty planters which make excellent gift lines, a new line of rustic planters under the company’s J. Chamberlain brand, and beautiful Laura Ashley lightweight pots.
Top quality planter brands like the Royal Horticultural Society and Laura Ashley, both exclusive to Apta, are testament to the fact that Apta has been instrumental in growing planter sales, and profits, for its customers.
“We have an obligation to our customers to innovate,” says Managing Director Paul Sykes, which is why so much of Apta’s range is focussed on newness. “We’re competing with every other retail sector in the UK for the limited pounds in customers’ pockets, so showing them something new or surprising is absolutely essential. So is generating impulse purchases, or presenting garden centre customers with great products which they didn’t know they wanted!”
This strategy of focusing on innovation, quality and brands is clearly working for Apta as the company’s customer base continues to grow, especially in the independent sector.
Recently Apta has extended its range to include more lightweight designs such as Granito, so that the company is now recognised as having the best and broadest planter range.
The future is extremely bright for Apta, and the company looks forward to showcasing its new ranges at Glee on its larger stand – 19C20-E21 and 19C18.
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