Amazing response to Premier’s sensational new launch
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 A brand new catalogue of products launched under the umbrella of two exciting new brands captured the attention of visitors to Glee this year, The Outdoor Living Company and The Summer Living Company – both fresh new inspirations from Premier.
Pravin Patel of Premier explains: “We spent the last year exploring the ‘outdoor’ market, listening to our customers and noting consumer trends – the most popular colours and designs and fashion-led products that are welcomed into the modern home. The result has been a consolidated range of top quality products which are guaranteed to be ‘hot properties’ for retailers across the board.”
Visitors were hugely impressed with Premier’s new look at Glee which included eight fresh ranges, over 500 brand-new products and over 140 special offers.
Pravin continues: “We realise that presentation is everything and have therefore focused heavily on some stunning new merchandising solutions which will make a real impact in-store and present products in an alluring way. The reaction to these by visitors at Glee were overwhelming.”
The Blue Collection oozes sophistication with contemporary shades from the lightest of greys to turquoise and navy blues with co-ordinating products from door-stops and cushions; water jugs, planters; mirrors and ornaments to chic candle holders and lanterns.
The Black & Gold Collection is the essence of chic with an array of tealight, candle holders and lanterns in an assortment of designs from burnished gold and nickel to sparkling glass and fashionable wall art.
 With the UK’s temperate climate, outdoor heating remains an important retail focus and Premier has increased its offering to include solutions for all ends of the market. Smaller low cost chimeneas and fire pits provide welcoming heat in compact city gardens, whilst premium outdoor fireplaces not only make a stunning feature but also throw out extensive heat. These heavy-duty appliances are crafted in Europe to perform brilliantly whilst offering the ultimate in style and innovation.
A prime example is Premier’s Tulip and Wine Chimeneas, in matt black these are effective, ultra stylish and give a contemporary feel to the modern garden. Also, Premier’s stone collection which make imposing fireplaces made from steel and galvanised mesh which can be filled with a choice of stones.
Pravin concludes: “The reaction to all of the new products launched at Glee could not have been better and we are delighted by the response of both existing and new customers who visited our stand at the show. We now offer a complete all-round package to retailers with quality products, a beautiful new catalogue; FSDU and merchandising solutions – plus lots of special offers to help maximise revenue.”
For those of you who missed Glee this year, check out Premier’s Facebook page to view images of these new ranges first hand. Alternatively, Premier’s fabulous collections can be viewed at its showrooms in Wrexham and Ruislip.
For more information and to make an appointment to visit, contact Premier on 020 8624 5555 or email: sales@premierdec.com
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