Treadstone to launch Laura Ashley merchandiser at Glee
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With its Laura Ashley branded range of gardening accessories proving successful amongst retailers and consumers alike, outdoor accessories company, Treadstone Products is set to launch a bespoke merchandising module, enabling retailers to maximise profits of this already hugely popular collection.
Designed with a ‘shop in shop’ concept in mind, the new timber display unit features impactful branding to help create a true Laura Ashley destination point in store. Providing merchandising solutions for specific items within the range, the freestanding unit enables retailers to create an engaging visual display of beautiful Laura Ashley wellingtons, hats, gloves and gardening accessories.
Treadstone Products’ Head of Brands, Dean Winters explains, “Last year, Treadstone introduced GLEE visitors to the newest additions of its Laura Ashley gardening range, the retro Caravan Daisy collection. This year, we hope to complete the package for retailers with bespoke point of sale support. Alongside the central unit, the new display materials include a selection of clever seasonal impulse tags to help promote products in the right way, at the right time, providing year-round merchandising support.”
With exclusive distribution of the internationally recognised Laura Ashley brand in the garden sector, Treadstone Products is one of the leading suppliers of garden products to garden centre chains and independents. The company offers over 500 consumer products across several well known branded collections, including the iconic Peter Rabbit Outdoor Adventures range and The Good Life collection of garden accessories.
Retailers interested in working with Treadstone can find out more by visiting the company at GLEE, stand 19H55 and should visit www.treadstoneproducts.com or contact the company on 01978664667 or email sales@treadstoneproducts.com
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