Andy McIndoe works with Kelkay to develop themed collections
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Kelkay plan to take aggregates right to the centre of garden category sales with inspirational point of sale and cross selling opportunities.
Andy McIndoe, 25 times Chelsea Gold Medal Winner, has worked with the team at Kelkay to develop a series of themed collections designed to help consumers with great ideas for designing their own gardens.
For less experienced gardeners, who are frequently gardening in the much smaller plots of modern homes, Andy has worked on four core looks for the collections which are sure to appeal to almost anyone.
"͞To encourage younger and less experienced gardeners, retailers need to build consumer confidence and provide really easy-to-execute garden landscape ideas," said Andy McIndoe.
"Kelkay͛'s Aggregate range is a great starting point because it͛s so easy to get an instant solution to the most common landscape challenges. The range of Kelkay Collections I͛'ve created take the use of aggregates one step further, helping customers to understand how they can add other textures and plants to create a well-designed garden space."
Kelkay landscaping products feature in each of the collections which are designed to help create cross-merchandising opportunities in store and encourage customers to shop not only the landscape materials, but in plants and sundries too. Cleverly merchandised, they present a great opportunity to grow average project spends and provide inspiring ways to increase average basket values.
Antony Harker, Kelkay Managing Director added: "We are very pleased to be working with Andy whose experience and expertise in the design and care of gardens blends very effectively with our skills in sourcing and marketing the products. Together, we think we͛'ve created a compelling marketing opportunity that will drive category growth."
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