In This Issue
Vote now for the Best Buyers of the past 18 months - The Glee Buyers Power List - Voting starts today
Excited to be back at Glee - GTN September, Glee Preview Issue, on-line here
A return of events: Glee is back!
Don’t miss out – register for Glee now
Evergreen Green Care launches Miracle-Grow pesticide-free range
Altico offering garden centres even more choice
Hozelock to launch exciting products for 2022
Starring TV role for Protek products
Turn up the heat with Traeger's smart tech wood pellet grills
It’s been a long year…but an amazing one for Patio Black Spot Remover
Pleydell Smithyman delighted to be back
Tap into key trends and create opportunities with Primeur’s new MultyDeck
Onduline raising the roof at Glee 2021
Silk flowers are in vogue!
Sustainable gardening solutions from Westland
Zest showcases innovation investment
A Glee greeting from Woodmansterne
New products to strengthen the hard landscaping category
First-to-market with creative home and garden décor
Transforming natural palm leaves into sustainable tableware
High performance barbecues from Campingaz®
Looking for EPoS? Relax, your search is over!
Exciting new products from top brands
Glee introduces COVID-19 Status Checks
Glee 2021: COVID-19 measures FAQ
New date announced for next year’s Glee
Top reasons why plant buyers should visit the Glee Green Heart
Glee Daily News brings you all the latest Glee news
Best buyers of the past 18 months
More exciting brands confirmed for Glee 2021
Get ahead of the curve with Glee bestsellers
Enter the GIMA Innovators Seed Corn Fund
Floral Thursday back by popular demand
Get your copy of GTN Xtra
Gardenex plays host to International Buyers’ Centre at Glee
New products, Glee association with GTN
Glee 2021 content programme details unveiled
10 reasons not to miss Glee 2021
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A Glee greeting from Woodmansterne
Stand 20A10-B11


The Old Railway Line and Moss & Moor garden centres sing the praises of Woodmansteme's W-Select Service as they increase card sales and impress customers.


Greetings card sales should be high on every garden centre’s agenda when planning your visit to Glee, following the 31% growth in card sales from 2019 to 2021 reported by GTN Bestsellers. Analysis of Epos data provided to GTN Bestsellers indicates that greeting card volumes have grown by 40% since 2017, so making the best decisions for supply, merchandising and management of greetings cards to maximise the opportunity is key to delivering increased customer satisfaction. 


GTN has been investigating the success of Woodmansterne's W-Select service at The Old Railway Line and Moss & Moor garden centres who have both recently moved to the W-Select service. You can find out more at Glee, Hall 20, stand 20A10-B11.


Customers love the new card ranges at The Old Railway Line 

At The Old Railway Line Garden Centre, customers travel an hour or so to visit the rural Mid-Wales 3 ½ acres site, so the family team have to work every inch of space hard to get maximum potential from it. 


Operations Director, Katie Eckley, explained why they moved to W-select: "I was first attracted by the quality of the cards and minimal packaging as we are looking at all areas of the business to reduce waste where possible. The simple paper smart seal holding the card and envelope together is a great solution to removing plastic from our stands while preventing the issue of cards and envelopes becoming accidently separated and envelopes left behind.


''The service has been excellent all round. The initial set up was very well organised, the office updates us weekly with order confirmations and new barcodes, plus images if requested and our sales agent Brendan regularly does our merchandising and ensures the stands are looking full and fresh at all times. 


"Customers have commented on the quality of the cards and the new designs and brands have gone down really well, especially Rosie Made a Thing and Emma Bridgewater. Our team have noticed how the area feels light, spacious and much easier to shop. Sales have been fantastic, since we opened on 22nd March, we have seen a 36% increase on cards when comparing with 2019 and comparing sales last month with July 2020 we saw a 50% increase. 


"The service and sales have been more than we could have asked for and the whole team were excellent with the switch over. I would recommend Woodmansterne to anyone looking for a refresh with a high-quality greeting card offering.”

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