In its biggest-ever Glee, Burgon & Ball launched over 90 new products this autumn – and the reaction from the trade was an enthusiastic thumbs-up!
A big draw for retailers was the new BoronGreen range of RHS-endorsed boron steel tools. BoronGreen offers the strength and durability of boron steel, combined with sound sustainability credentials including 80% recycled steel. This unique and compelling proposition is thought to mark a first in UK garden tools. Visitors also loved the hallmark Burgon & Ball elegant design touches, including FSC®-certified white ash with thermo-treated handles, and wooden inlay on hand tools.
Also attracting a lot of attention was the new Collector range, an exciting cross-category collection designed for gifting and self-treating. Bursting with colour and choice, the range incorporates watering, indoor plant pots, giftware, tools, gloves and more. With key on-trend colours repeating across all categories, the collection is designed for retailers to range in a way that works for them. Buy by category, by colour, or mix and match – the Collector range offers a sure-fire way to create appealing and shoppable displays, and it’s packed with ready-made upselling opportunities.
The Collector range, a colourful and flexible new gifting concept
An appealing array of new limited-edition lines also proved popular. This season there’s a selection of counter-top displays of RHS-endorsed cutting tools, helping retailers boost sales with impulse buys. Limited-edition Kneelo® kneeler designs help keep displays fresh. And new gift sets take Burgon & Ball gifting in a new direction, including two new tool-and-toiletries gift sets. One of these, the Nurture & Nourish set of transplanter, gardener’s soap and hand cream, was even shortlisted in the Glee New Product Awards.
With all this on offer, it’s no wonder the Burgon & Ball stand was a must-visit at Glee. If you missed it, contact your area sales manager to find out more about Burgon & Ball’s 90+ new products, or email sales@burgonandball.com
