The company are leaders in product innovation in the decorative aggregate category, unveiling over twenty new products, and two new ranges, to their already expansive decorative aggregates and rockery collection.
New Range - Large Bag Alpine Collection
The successful Alpine Crated Collection, of six premium miniature gravels, was replicated into their large bag range and supplied in full colour, metallic packaging. Featuring four premium European miniature gravels and two UK sourced favourites the collection brings together both contemporary and traditional tastes, so is set to appeal to a wide customer base.
With smaller grades of gravel on the increase and currently limited choice available other than horticultural grits, the company recognised a gap in the market. This was also acknowledged by the judging panel at the Glee New Product Awards, who awarded the collection “best new product” in the “Landscaping and Garden Buildings category”.
New Range - Potstars - Outdoor Living Collection
Following the success of their Potstars miniature gravels, which cross sell from the houseplants category, the company recognises the increasing demand for dressing pots, troughs and planters with a decorative finish. The New Pot Toppers collection will feature six premium pebbles and two traditional slates in a full colour, fully recyclable pouch bag. The range has been selected to appeal to a wide spectrum of tastes and offers a more convenient purchase size, with a “pick-up-pouch” style bag which is set to be displayed on a fully merchandised display stand.
The company also introduced two sizes of a premium naturally rounded charcoal/jet black pebble, in 8-16mm and 16-25mm grades which are set to complement the many grey tones currently favoured in Porcelain paving. A further blend of golden quartz and white was launched in their premium collection, and a new black slate rockery was also introduced.
Improved Retail Solutions
The company showcased a new wooden crate design to help improve the display, shop-ability and retailing of their rockery collection. Improvements were also made to the companies Six Foundation products, which saw new bag design unveiled, more in-keeping with their current brand styling.